冷藏冷冻部门陈列指导书

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1、ConsumerGoodsImplementationGuideline(Perishable)快速消费品处排面陈列指导原则(冷藏冷冻部门)11北京超市人-陈列指导书OBJECTIVE:目的：TheimplementationoftheperishabledeptshouldrespectdirectiongivenbySDD.冷冻冷藏部门的排面陈列须遵守SDD的指导原则HOW?:方式？：-ApplytoallyourdepartmentthefamiliessequencesdefinebySDD.适用于部门中SDD所定义的系

2、列分类-Optimizeyourlinearrepartitionregardingyoursales&profits.优化排面，以推动销售量和利润22北京超市人-陈列指导书1.Theconfigurationofthegroupfamily1.大分类的结构customerflow消费者流向familyallocation中分类分配averagelinearmeter平均地面线2.Theconfigurationofthefamily2.中分类的结构customerflow消费者流向subfamilyallocation小分类分

3、配averagelinearmeter平均地面线3.Plan-o-gramofsubfamily3.小分类的设计图Seasonalityofthesubfamily小分类的季节性Min.&Max.linearrequirement最小和最大地面线要求Assets(name,type,qty…)资产(名字，型号，数量)Plan-o-grambyelement货架平面图4.Displayrules&Photo4。陈列原则和照片Displayrules陈列原则1stpriority2ndpriority3rdpriority…...T

4、hedescriptionoftheimplementationrulesandremarksofthephotosarecorrespondinglybycolor排面原则描述的颜色和照片注释的颜色是相对应的HowtoreadtheBook???怎样阅读本书3第一优先第二优先第三优先3北京超市人-陈列指导书IndexFamilyCodeFamilyNamePage*1500*1501/1502*1503*1504*1505/1506*1507*1510/1511*1512*1513/1514*1515*1520*1521*15

5、22*1523*1524*1525*1526*1527*1530/1531/1532*1540/1541/154269121518212528313438414447505356596367Yogurt/PuddingCheese/Butter/MargarineEggsFreshMilkFreshJuiceHam/Bacon/HighTemperatureSausageCuredProduct&CombineDishFlour-made/BeanCurdLowTemperatureSausageSeafood/FishMeat

6、VegetableFastFoodBunsDumplingRiceGlueBallHotpotFoodIceCream/IceBar/DessertToast/Hamburger/HotDog/Bun/CakeLongConservationMilk/LongConservationSoybeanMilk44北京超市人-陈列指导书150-DairyProducts1500-Yogurt/Pudding1501-Cheese1502-Butter/Margarine1503-Eggs1504-FreshMilk55北京超市人-陈列

7、指导书ConsumersFlow1500Yogurt/PuddingAverageLinear:7elementsNatureWithFlavorDrinkingYogurt1element2elements3elements1elementPudding66北京超市人-陈列指导书Plan-o-gramBigpackageBigpackageBigpackagecuphousebottlecuphousebottleSmallpackageSmallpackageBigpackageBigpackage77北京超市人-陈列指导书

8、Yogurtisdisplayedverticallybypackage:house,cup,bottle.酸奶按包装垂直陈列：屋状，杯状，瓶状。Insidethesamepackage,itisseparatedbyflavor:plain,strawberr