IBM内部培训 国际业务管理

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1、InternationalBusinessManagementIIBD0105Dr.TangCourseStructureModuleI:Globalization&InformationEconomyModuleII:CountryEvaluationModuleIII:Strategy&EntryModeModuleIV:Control&HRMModuleV:ForeignExchange&MultinationalFinancialManagementModuleVI:InternationalMa

2、rketing&OperationModuleI:Globalization&InformationEconomyIIBD0105Dr.TangAgendaGlobalizationConcept&MeasurementDrivingForceTrade&InvestmentBarriersLiberalizationwithWTO&RegionalGroupsResponseInformationEconomyInformationGoodsInformationEconomyGlobalizatio

3、n◄GlobalizationofProduct:irrelevanceofnationalproductMarketworldwideorinternationalmobilecustomersConvergingtasteMergerofnationalmarketCompetitionglobalscaleefficiencyMulti-marketcrosssubsidizingAsaresultofinternationalexchangeofgoods,service,capital&huma

4、nresourcesGlobalizationofProduct◄ProductLifeCycleModelIrrelevanceoftheModelTruncatedLifeCycleGlobalizationofProductR&DAdvancedComponentsStandardComponentsAssemblyMeasurement◄Trade&FDIasa%ofGDPPriceconvergenceAsaresultofarbitrageInternationalTrade&FDI◄Expo

5、rtAsPercentageofGDP◄DrivingForce◄Transportation&telecommunicationtechnologyLiberalizationmovementtobreakdowntrade&investmentbarriersAverageTariffRate1913195019902000France21185.93.9Germany20265.93.9Italy18255.93.9Japan30--5.33.9Holland5115.93.9Sweden2094.

6、43.9Britain--235.93.9UnitedStates44144.83.9Tariff◄Advalorem:%ofvalueSpecific:fixedsumperunitCompound:AdValorem+SpecificCanProtectionProtect?◄EffectiveprotectionPriceelasticityofdemand&supplyEffectiveProtection◄t:tariffratew:weightofimportedcomponentsk:the

7、finalgoods,i:intermediategoodsCountryACountryBTV10%20%TVcomponents10%40%EffectiveProtection(T)(10-5)*2=10(20-20)*2=0PriceElasticity◄DemandSupplyElastic:PDPSInelastic:PDnochangePSnochangePricebeforetariffTariffPriceaftertariff100010%110090910%1000Non

8、-TariffBarrier◄Quota(VER:voluntaryexportrestraint)LicenseCustomsvaluation,classification&procedureTechnicalstandardGovernmentprocurementAntidumpingdutyCountervailingduty(againstsubsidy)InvestmentBarrier◄Entrybarrier