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ID:38546600
大小:214.50 KB
页数:10页
时间:2019-06-14
《商业伦理与社会责任》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、BUSINESSETHICS&SOCIALRESPONSIBILITY商业伦理与社会责任BusinessEthicsandSocialResponsibilityBusinessDecisionsFirm’sEarningsValueofFirmResponsibilityto:CustomersEmployeesStockholders(creditors/investors)EnvironmentCommunityHOWBehonestaboutproductssold;Establishingprogramtoreceiveandresolvecomplaints
2、;Conductingsurveystoassesscustomersatisfaction;IMPACTGainthetrustofcustomers;Increaserevenue.HOWTreatemployeeswell;Allowequalopportunityforhiringandpromotion;Establishingprogramtoreceiveandresolvecomplaints;Conductingsurveystoassessemployeesatisfaction;IMPACTGainthetrustofemployees;Incre
3、asedeffortbyemployees.HOWDisclosingfinancialinformationperiodically;Createincentivesformanagerstoensurethattheirdecisionsareintendedtomaximizethestockprice;Managethebusinesswellsothatcreditorscanbepaidontime.IMPACTGainthetrustofinvestors,whichallowsthefirmtomoreeasilyobtainadditionalfund
4、ingfrominvestors;Gainthetrustofcreditors,whichallowsthefirmtomoreeasilyobtainadditionalfundingfromcreditors.HOWEnsurethatproductionprocessdoesnotharmtheenvironment;Complyingwithgovernmentalregulationsonenvironment;Complyingwithself-imposedenvironmentalguidelines.IMPACTGainthetrustofallst
5、akeholdersthatthefirmisnotharmingtheenvironment.HOWDemonstrateacommitmenttothecommunitywherethecustomerslive;Sponsoringcommunityactivities.IMPACTGainthecontinuedsupportofcustomerswhomaybuyproductsinthefutureKeyTerms:Affirmativeaction:平权法案,(支持、鼓励聘用女性、少数族裔等受歧视者的)积极行动或措施,反歧视行动Institutionali
6、nvestors:金融机构投资者,有组织的集体投资者Shareholderactivism:股东积极主义,长毛股东Monopoly:垄断,专卖Consumerism:消费主义(认为高消费对个人和社会有利的看法);保护消费者利益主义Sexualharassment:性骚扰ThankYou~
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