商业伦理与社会责任

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1、BUSINESSETHICS&SOCIALRESPONSIBILITY商业伦理与社会责任BusinessEthicsandSocialResponsibilityBusinessDecisionsFirm’sEarningsValueofFirmResponsibilityto:CustomersEmployeesStockholders(creditors/investors)EnvironmentCommunityHOWBehonestaboutproductssold；Establishingprogramtoreceiveandresolvecomplaints

2、;Conductingsurveystoassesscustomersatisfaction;IMPACTGainthetrustofcustomers;Increaserevenue.HOWTreatemployeeswell;Allowequalopportunityforhiringandpromotion;Establishingprogramtoreceiveandresolvecomplaints;Conductingsurveystoassessemployeesatisfaction;IMPACTGainthetrustofemployees;Incre

3、asedeffortbyemployees.HOWDisclosingfinancialinformationperiodically;Createincentivesformanagerstoensurethattheirdecisionsareintendedtomaximizethestockprice;Managethebusinesswellsothatcreditorscanbepaidontime.IMPACTGainthetrustofinvestors,whichallowsthefirmtomoreeasilyobtainadditionalfund

4、ingfrominvestors;Gainthetrustofcreditors,whichallowsthefirmtomoreeasilyobtainadditionalfundingfromcreditors.HOWEnsurethatproductionprocessdoesnotharmtheenvironment;Complyingwithgovernmentalregulationsonenvironment;Complyingwithself-imposedenvironmentalguidelines.IMPACTGainthetrustofallst

5、akeholdersthatthefirmisnotharmingtheenvironment.HOWDemonstrateacommitmenttothecommunitywherethecustomerslive;Sponsoringcommunityactivities.IMPACTGainthecontinuedsupportofcustomerswhomaybuyproductsinthefutureKeyTerms:Affirmativeaction:平权法案，（支持、鼓励聘用女性、少数族裔等受歧视者的）积极行动或措施，反歧视行动Institutionali

6、nvestors:金融机构投资者，有组织的集体投资者Shareholderactivism:股东积极主义，长毛股东Monopoly:垄断，专卖Consumerism:消费主义（认为高消费对个人和社会有利的看法）；保护消费者利益主义Sexualharassment:性骚扰ThankYou~