AcademicWriting

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1、AcademicWritingYiningYanAssociateProfessorningning77_88@hotmail.comPartI：introductionBriefintroductiontoyourresearchtopicEg.Inmid-Augustof1994,aneventoccurredthatgreatlyinterruptedthenormalroutinesofcoveragefornewspapersacrossthecountry. Atthattime,themajorleaguebaseballstrikebega

2、n,forcingmanynewspaperstore-evaluatetheirsportscoveragepatterns.MoredetailsofthetopicoryourtheoreticalframeworkEg.Thebaseballstrikeprovidesanintriguingopportunitytoexaminenewsgatheringroutinesconductedatthenation'snewspapers. Howwouldnewspapersreactnowthattheynolongerhadabaseballs

3、easontocover? Somenewspapersmightsimplycutbackonthenormalspaceallottedtosports,whileothersmightfilluptheemptyspaceleftbythestrikewithcoverageofothersports. Readersandadvertisersalsomayhavereactedtothelossofnormalbaseballcoveragebydroppingtheirsubscriptionsorcuttingbackontheirnorma

4、ladvertisingexpenditures. Finally,largernewspapers,withmorefinancialresources,mighthavereacteddifferentlytothebaseballstrikethansmallernewspapersThedisappearanceofanimportantnewspaperbeat,suchasprofessionalbaseball,foranextendedperiodoftimeisunprecedented. Obviously,policeorcourts

5、wouldneverdisappearfromthenewspaperbeatsystem. Yetthedecision-makingprocessofeditorsintheirreactiontothestrikemayofferimportantinsightsintothenewsproductionprocessTalkaboutyourproblemorpurposeandyourplanThepresentstudy,then,attemptstoexaminethereactionsofnewspaperstothe1994basebal

6、lstrike. Datacomefrom227dailynewspapereditorswhorespondedtoamailsurvey. Theeditorswereaskedwhethertheyreactedtothestrikebycuttingbackonspaceallottedtosportsorbyfillingthesportssectionwithothertypesofsportscoverage. Theyalsowereaskediftheirnewspaperdiscoveredanylossofrevenueduetoei

7、thercanceledsubscriptionsorloweradvertisingsales. Theresultswerecomparedacrossnewspaperswithlarge,mediumandsmallcirculationstoexaminedifferencesamongdifferentmarketsizes.arationaleforstudyWhatarea?Whyimportant?Baseballcoverageisanimportantpartofmostdailynewspapers. Stone1notesthat

8、sportshastraditionallybeenoneofth