新文尚大学实用英语综合教程3 答案 Unit Two

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1、新文尚大学实用英语综合教程3答案UnitTwoII.ReadingComprehension1.Trytocompletethesentenceswithwhatyoulearnedfromthetext.1)Intheearly1960s,Knightstartedashoecompanycalled_Blue-RibbonSports_withBowerman.2)BeginningwithNikeandMichaelJordan,agreementsbetweenathletesandshoecompanies_helpedbringsportsstarstoan

2、ewlevelofprominence_.3)Inthisnewatmosphereinsportsshoemarketing,owningapairofNikeswouldgivesomeonea_gloryofdominanceandsuccess_.4)BesidessigningfamousathletestoendorseNikeshoes,Knightalsochangedthesportsapparelworldby_focusingextensivelyonadvertising_.5)AlthoughPhilKnightisnolonger_chief

3、executive_asof2004,Nikeretainsitsinfluence.2.Basedonwhatyouhavelearnedfromthetext,answerthefollowingquestionsbriefly.1)WheredidKnightgoontostudyafterhegraduatedwithabachelor’sdegree?StanfordUniversity.2)WhatchangedKnight’slifeandtheglobalathletic-shoemarket?Theassignmentrequiredwhilework

4、ingonhisM.B.A..3)WhatwasKnight’sgoal?Hisgoalwastoprovidebetter-qualityshoesforpricesthatwerelowerthanthosecurrentlybeingofferedbythemarketleaderatthetime,Adidas.4)WhatdidtheAmericanpublicthinkoftheendorsementdeals?IntheeyesoftheAmericanpublictheseagreementshelpedtobringsportsstarstoanewl

5、evelofprominence.5)WhatdidNike’sendorsementstrategyrelyon?Nike'sendorsementstrategyreliedheavilyonbrandingthatplacedextremeemphasisontheimagesassociatedwiththebrand.6)WhydopeoplethinkNikeCompany’sadvertisingwasunique?Thecompany'sadvertisingwasuniqueinthatitnotonlypromotedthebrandbutalsos

6、trovetocreatetop-of-mindawareness.7)WhathelpedNikegainmarketdominance?DevelopingthebrandhelpedNikegainmarketdominance8)HowdidNikeshoesbecomeworldfamous?Open.III.VocabularyandStructure1.CollocationLookatthefollowingsentences.Thinkaboutwhatelseyoucan“increase”andfillinthesentenceswiththeri

7、ghtwords.Thefirstseverallettershavebeengiventohelpyou.1)Thepilotwaspunishedfornotexecutingtheinstructionfromthemonitorcenter.2)Everysoldierisrequestedtoexecutetheorderfromthecommander.3)Youcantrusthim,forheexecuteseveryplanthathemakes.2.WordFormation—CompoundsExamples:…th