资源描述：
《中国汽车企业外部环境分析》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、AnalysisoftheExternalEnvironmentoftheChineseAutoEnterprises【Abstract】TheexternalenvironmentanalysisfocusedontheidentificationandevaluationofexternaltrendsandeventsbeyondtheCompany'sabilitytocontrol.Throughtheanalysisoftheexternalenvironment,wellclearoftheopportunities
2、andthreatsfaced,abletochoosetodeterminewhattodo.Maketherightforeseeablefuturechangesoftheexternalenvironment,strategiescanbeaprerequisiteforsuccess.Theautoindustryhasahistoryofmorethanahundredyears.Astraditionalindustrialenterprises,autocompanieshavelongexternalenviro
3、nmentanalysis.Inrecentyears,China'sautoindustryisrapiddevelopment，andmanyoutstandingenterprisesisestablished.Inthispaper,wemaketheBYDAutoCompanyasanexampletointroducetheexternalenvironmentoftheChineseautocompanies.【KeyWord】ExternalEnvironment;BYDCompanyLimited;Chinese
4、AutoEnterprises;CorporatestrategyIntroductionIndustrystrategyformationisnotacontinuousrecurringactivityprocess;usuallyappearinaperiodofstability,aperiodofchangesuchadiscontinuousprocessofnonregularactivities.Thismeansthatformostoftheenterprise,thisstrategyhasbeenforme
5、dofteninarelativelystablecondition,unlesstheenterpriseoperationoftheabnormalsituation,oralwaystendtokeepmovingdirectionalongtheSettings.Thismeansthatbusinesssuccessisusedwillbecomeatrapoperationtoday,atpresentoperationsuccess,oftenforfuturefailureseeds,duetothechangeo
6、fenvironment,enterprisestrategyinmaintainingthestatusquowillmakethelossofresponsesensitivity.Fromtheexternalenvironmentoftheenterprisedirectlytodistinguishcanbedividedintotwocategoriesofthegeneralenvironmentandspecificenvironment.Thegeneralenvironmentcanaffectthemacro
7、-environmentofaparticularsocialenterprises,moreindirectimpactontheenterprise.Specificenvironmentismoredirectlyaffectthemicro-environmentofanenterprise.Toevaluateenterprisestrategynotonlytoevaluatethecurrentmission,objectives,strategies,strategyandanalysistotheenterpri
8、seenvironment,determinethekeystrategicelements.Enterpriseenvironment,includingtwopartsoftheexternalenvironmentandinternalenv
