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1、第四章文化艺术企业管理第二节文化艺术企业管理概述定义Abusinessthatcombinesthecreation,production,anddistributionofgoodsandservicesthatareculturalinnatureandusuallyprotectedbyintellectualpropertyrights.特点1.Nobodyknowsprinciple:Demanduncertaintyexistsbecausetheconsumers'reactiontoaproductareneitherknownbefo
2、rehand,noreasilyunderstoodafterward.2.Artforart’ssake:Workerscareaboutoriginality,technicalprofessionalskill,harmony,etc.ofcreativegoodsandarewillingtosettleforlowerwagesthanofferedby'humdrum'jobs.SamenessmonotonousOscarWilde3.Motleymulticolor,mixedcrewprinciple:Forrelativelycom
3、plexcreativeproducts(e.g.,films),theproductionrequiresdiverselyskilledinputs.Eachskilledinputmustbepresentandperformatsomeminimumleveltoproduceavaluableoutcome.(16October1854–30November1900)wasanIrishwriterandpoet.TheHappyPrinceandOtherStories(1888,fairystories)BelllabBerkleyLab
4、4.Infinitevariety:Productsaredifferentiatedbyqualityanduniqueness;eachproductisadistinctcombinationofinputsleadingtoinfinitevarietyoptions(e.g.,worksofcreativewriting,whetherpoetry,novel,screenplaysorotherwise).5.Alist/Blist:Skillsareverticallydifferentiated.Artistsarerankedonth
5、eirskills,originality,andproficiencyincreativeprocessesand/orproducts.Smalldifferencesinskillsandtalentmayyieldhugedifferencesin(financial)success.AB咖（司）6.Timeflies:Whencoordinatingcomplexprojectswithdiverselyskilledinputs,timeisoftheessence.7.Arslonga:Somecreativeproductshavedu
6、rabilityaspectsthatinvokecopyrightprotection,allowingacreatororperformertocollectrents.拉丁艺术是永恒的丁丁米老鼠阿童木分析层面德国人—日本人太能下功夫，学术训练太到位p18table1特征1.创意是产业的灵魂2.右脑主导型经济/富有想象力，能凭直觉推测3.文化消费导向型经济4.以知识产权为核心资产核心竞争力文化艺术企业的核心能力,是隐藏在其内部资源背后的部门配置、开发、整合的能力,是组织中积累人力资本学识,特别是关于协调不同员工技能、思维方式及学识的能力。第一,稀缺
7、性,部门中所特有的。第二,延展性,为文化市场源源不断地提供精神产品。第三,价值无限性,能够为社会创造无法估量的价值。第四,难以模仿性,不会轻易地被竞争对手所模仿。星爷DisneyPixar山楂树之恋被爱情遗忘的角落企业特点sizeskills文化艺术企业管理内容计划运营营销质量成本财务人才
