学术英语(管理)_Unit 3

《学术英语(管理)_Unit 3》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、3CorporateStrategiesCorporatestrategiesarevitalforthesuccessofabusiness,anddifferentbusinesseshavedifferentstrategies.Wal-Mart—amultinationalretailer,Starbucks—acoffeechainstore,andFacebook—asocialnetworkingserviceandwebsite,forexample,haveverydifferents

2、trategiestoensuretheirrespectivesuccess.Thereis,however,somethingcommontoallsuccessfulcorporatestrategiesdespitetheseemingdifferences.Youcanfinditoutbyyourselfafterreadingthethreestoriesinthisunit.TextA─CriticalreadingandthinkingSupplementaryinformationO

3、verviewDiscussion─Languagebuilding-upSpecializedvocabularySignpostlanguageFormalEnglishWal-Mart’sForeignExpansionUnit3CorporateStrategiesUnit3CorporateStrategiesTextAsupplementaryinformationMarketpenetrationCriticalreadingandthinkingMarketpenetration(市

4、场渗透)isthenamegiventoagrowthstrategywherethebusinessfocusesonsellingexistingproductsintoexistingmarkets.e.g.Maintainorincreasethemarketshareofcurrentproducts;Restructureamaturemarketbydrivingoutcompetitors;Unit3CorporateStrategiesTextAsupplementaryinform

5、ationMarketdevelopmentCriticalreadingandthinkingMarketdevelopment(市场开发)isthenamegiventoagrowthstrategywherethebusinessseekstosellitsexistingproductsintonewmarkets.e.g.Exportingtheproducttoanewcountry;Newdistributionchannels;Differentpricingpoliciestoattr

6、actdifferentcustomersUnit3CorporateStrategiesTextAsupplementaryinformationProductdevelopmentCriticalreadingandthinkingProductdevelopment(产品延伸)isthenamegiventoagrowthstrategywhereabusinessaimstointroducenewproductsintoexistingmarkets.Thisstrategymayrequi

7、rethedevelopmentofnewcompetenciesandrequiresthebusinesstodevelopmodifiedproductswhichcanappealtoexistingmarkets.Unit3CorporateStrategiesTextAsupplementaryinformationDiversificationCriticalreadingandthinkingDiversification(多角化经营)isthenamegiventothegrowth

8、strategywhereabusinessmarketsnewproductsinnewmarkets.Unit3CorporateStrategiesSpecializedvocabularyTextALanguagebuilding-upMatchthewordsandphrasesinColumnAwiththedefinitionsinColumnBgcbefhdaiUnit3CorporateStrategiesTextAL