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1、LCDTVGrowthStronginChina,asDemandinDevelopedRegionsDeclines2QShipmentsPlungeinNorthAmericaandWesternEuropeasJapanImproves;China,AsiaPacific,andOtherEmergingRegionsKeepGlobalLCDTVShipmentsRisingSortDate:09032013SantaClara,California,September3,2013—Accordingtothela
2、testfindingspublishedintheNPDDisplaySearchQuarterlyGlobalTVShipmentandForecastReport,Q2‘13overallworldwideTVshipmentsweredown3%Y/Y,thoughLCDTVshipmentsmanagedtogrow4%Y/Y.Theoveralltrendintotalshipments,whilestillnegative,isshowingsomeimprovementfromlastyear,withLC
3、DTVshipmentspostingslightgrowthoverthepasttwoquarters.ChinacontinuestobeacatalystforglobalLCDTVshipmentgrowth,thoughQ2’13growthwaslikelytheresultofindustryincentives.“DuetothefactthatthegovernmentsubsidyforenergyefficientelectronicsexpiredinMay,ChineseTVmakersship
4、pedalargequantityofLCDTVsinordertotakeadvantageofthesubsidy,”saidPaulGagnon,DirectorofGlobalTVResearchforNPDDisplaySearch.Asaresultoftheendofthesubsidy,China’sLCDTVshipmentsgrew29%Y/YinQ2’13,duringwhatisnormallyaslowerseasonalperiod.ExcludingChina,globalLCDTVshipm
5、entsfell3.5%Y/Y,anddeclinedalmost14%Y/Yindevelopedregions.WesternEurope,inparticular,experiencedadramaticslowdowningrowth,withtotalTVshipmentsfalling21%Y/Y,duetopoorconsumerdemandandcontinuedeconomicheadwinds.NorthAmericaalsoexperiencedasharpdropinTVshipmentsdurin
6、gQ2’13,withoverallunitsfalling12%Y/Y,asretailinventorypressuresuppressedshipmentsofnewmodels.Table1:Q2’13WorldwideTVShipmentsbyTechnology(000s)TechnologyQ2’13UnitsQ2’13UnitShareY/YGrowthLCD TV45,87491.0%+4%PDP TV2,5625.1%-19%OLED TV0.20.0%--CRT TV1,9944.0%-54%Tota
7、l50,430100%-3%Source:NPDDisplaySearchQuarterlyGlobalTVShipmentandForecastReportShipmentsofTVswiththelatestnewtechnologies,suchas4KandOLED TV,alsostartedtopickupinQ2’13,althoughbothremainedrelativelysmallcomparedtotheTVmarketasawhole.4K TVshipmentsgrewto129KinQ2’13
8、,withthemajorityofthosegoingtoChina.Atthesametime,OLED TVshipments,allfromLGEasofQ2’13,increasedfrom101inQ1’13to208inQ2’13.KoreanBrandsAccountfor43%ofGl
