家乐福为何放弃东南亚？

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1、家乐福为何放弃东南亚？Carrefour’s supermarket sell-offdefiesgrowth potential Whenadozencustomersarejostlingatthetilltryingtobuythesamepacketofcornflakesitprobablymeansthepriceistoolow.Whenadozencompaniesarescramblingtobuythesupermarket,itprobablymeanssomeoneissellinganassetth

2、eyoughttobeholdingonto.如果有十几个客户在收银台前抢着购买同一包玉米片，这可能意味着价格太低了。如果是十几家公司争着抢着收购超市，则可能意味着有人正在出售一项本应持有的资产。Thisisthemessagefromanextraordinarycorporatebunfightgoingoninsouth-eastAsia,whereCarrefour,theworld’ssecond-biggestretailer,hasattractedafieldofsignificantlymorethan10

3、biddersforthesaleof61supermarketsinThailand,MalaysiaandSingapore.这是发生在东南亚的一场特殊的公司竞购战所传达出的信息。在那里，全球第二大零售商家乐福(Carrefour)吸引了逾10家公司，竞购其在泰国、马来西亚和新加坡的61家超市。Thebiddingfrenzyraisesanumberofquestions,notleastwhyLarsOlofsson,Carrefour’srelativelynewchiefexecutive,issokeentob

4、aleoutofaregioninwhichthecompanyinvested$150monlythreeyearsago.这场收购战引发了很多问题，特别是家乐福新任首席执行官罗盛中(LarsOlofsson)为何如此迫切希望撤出该公司3年前刚刚投资了1.5亿美元的地区。MrOlofssonhassaidlittle,hintingonlythathewantstoconcentrateonmarketswhereCarrefouriseitherthemarketleaderorastrongcontendertobec

5、omeso.ThatwouldincludeChina,wherethegroupisaleadingforeignpresence,butnotsouth-eastAsia.罗盛中没有多说什么，只是暗示希望把精力集中在家乐福要么是市场领头羊、要么是市场领头羊地位有力竞争者的市场上。这将包括家乐福已经是外国领军企业的中国，但不包括东南亚。YetCarrefouriswoefullyunder-representedintheworld’sfastestgrowingregion,withonly7.8percentofcon

6、solidatednetsalesinAsiacomparedwith79percentinEurope.TheAsianproportionwilldeclinefurtherwiththesaleofthe然而，悲哀的是，家乐福在这个全球增长最迅速的地区业务规模并不大，亚洲仅占其净销售总额的7.8%，而欧洲为79%。随着占亚洲销售15%的东南亚门店被出售，亚洲比例将继续下滑south-eastAsianstores,whichaccountfor15percentofregionalsales.Thisseemsanod

7、dwaytoimprovethecompany’sgrowthprospects–apointthatMrOlofssonrecognisedwhenhecoupledtheannouncementofdisappointingfirst-halfresultswithenthusiastictalkofopeningstoresinRussiaandIndia.这似乎是改善家乐福增长前景的奇怪方法——在宣布令人失望的上半年业绩，同时满怀热情地谈到在俄罗斯和印度开设新店时，罗盛中承认了这点。Itishardtoseethel

8、ogicofsimultaneouslypullingoutofonepartofAsiaandstartingfromscratchinanother,exceptasawayofdefusingpressureforbettershort-termresultsfrombigshare