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1、经济低迷女性反而更易购物上瘾InRecession,WomenSplurgeasifAddicted[2009-05-2217:11]Thismaycomeaslittlesurprisetomostpeople:Intimesofcrisis,womenaremorelikelytotakeashoppingspreethaninnormaltimes.AnewsurveyfindsalmosthalfofUKwomenarefrightenedorscaredbytherecession,and4
2、5percentfelttheirfinancialsituationhadtakenahit.Afull75percentsaidtheywouldbemakingcutbacks.Yet79percentofthemsaidtheywouldsplurgetocheerthemselvesup.Ofthe700womensurveyed,40percentsaiddepressionwasanexcusetooverspend;60percentsaid"feelingabitlow"wasago
3、odenoughreason."Thistypeofspending,orcompensatoryconsumption,servesasawayofregulatingintenseemotions,"saidKarenPine,aUniversityofHertfordshireprofessorandauthorof"Sheconomics".Theitchtoshophaslongbeenknowntooverwhelmsomepeople,eitherbecauseofsimplemater
4、ialismortocompensateforemotionalproblems.Manyresearcherslikenittoaddiction,andsomethinkithasbeenagrowingprobleminthemodernconsumerismsociety.Theproblemislikelynotconfinedtowomen.A2006studyintheUnitedStatesfound6percentofwomenhaveitsobadtheyarelabeledcom
5、pulsivebuyers,butsoare5.5percentofmen.Pinesaysthiscompensatorybehaviorcouldbecomemorepronouncedinarecession.也许大部分人都觉得不足为奇：女性在经济危机时期反而比平时更爱购物了。一项最新调查显示，近半数英国女性对经济危机感到害怕或惊恐，45%的受访女性认为经济状况严重恶化。另外足有75%的受访者称将缩减开支。而79%的受访女性表示，她们将疯狂购物以便换个好心情。在参与调查的700位女性中，40%的
6、人称压抑是疯狂购物的借口，60%的人称“感到有些低落”是一个充分理由。赫特福德大学教授、《女性经济议题》一书的作者凯伦•派恩说：“这种消费类型，或称为补偿性消费，可以调节紧张的情绪。”不管是出于纯粹的物欲还是为了调节情绪，人们早已了解到有些人的购物欲望是无法克制的。很多研究人员认为这相当于上瘾，一些人认为在现代消费社会中这一问题愈加明显。并非只有女性受此困扰。2006年美国开展的一项调查表明，6%的女性是“购物狂”，她们被称为“强迫购买者”，但有5.5%的男性也是如此。Peopleusedrugsan
7、dalcoholsimilarlytoregulateemotions,Pineexplains,butshethinksshoppingisincreasinglyemployedbywomenforthispurpose.And,paradoxically,worryingaboutmoneycouldleadwomentospendmore,shesaid."Ifshoppingisanemotionalhabitforwomentheymayfeeltheneedtokeepspendingd
8、espitetheeconomicdownturn,"saidProfessorPine."Or,perhapsworsestill,iftheycan'tspendwemightseeanincreaseinmentalhealthproblemssuchasanxietyanddepression."Problemis,thesplurgesdon'talwayshavetheintendedeffect.About25percentofthewom
