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1、•Introduction&Lesson1•BasicKnowledgeaboutBusinessEnglish•EnglishforBusinessPurpose•BEhasmuchincommonwithGeneralEnglish,butalsoalotofdifferences:•Themaindifferenceliesinthesettingofdifferentcontext.StudentsmajoringinbusinessEnglishlearnthesamelanguageruleswi
2、ththosemajoringingeneralEnglish,butthelanguagecontextandvocabularyaredifferent.•Aims/Purposes.BEstudents’aimsareusuallyrelatedtoworkdirectly,suchasdevelopingcertainbusinessskills•Interrelations:GE&BE•Introductiontocoursebook•languageskills&businessknowledge
3、:thebookusesEnglishtointroducebasicknowledgeofinternationalbusinesssystemically.•Target:toimprove–abilitytoreadandcomprehendmaterialsaboutbusiness–abilitytoexpresscontentrelatedtobusiness•Organization:–18unitstobecovered,3classhours/unit–text,words&expressi
4、ons,notes,translationofthetext,exercises•IntroductiontoclassØStructure:•Preparation/revision•Text(questions)¬es,expressions•Additionalpart:*supplementarymaterial,*casestudyetc.•Exercises:*groupdiscussion*homeworkØAnymorequestions?•InternationalBusiness•L
5、esson1•Objectives•tomasterthedifferencebetweeninternationalandnationalbusiness•toknowthedefinitions,featuresandoperationsoftrade,investmentandotherinternationalbusinessactivities•tomasterrelatedtermsandexpressions•toapplyknowledgeinthebooktoacasestudy.•Text
6、reading:InternationalBusinessØPleasedivideyourselvesintogroups,ØReadthepassageinP3andquestionsinP13forthreeminutes.ØDiscussandanswerthequestionsbriefly.ØListtheoutlineofthepassagebasedontheanswers.•ContentofText:keypoints•Majordifferencesbetweeninternationa
7、lbusinessanddomesticbusiness–Legalsystem–Currencies–Culturalbackground–Naturalandeconomicconditions•Majortypesofinternationalbusiness–Trade:commodity&service–Investment:foreigndirect&portfolio–Othertypes:•licensing&franchising,•managementcontract&contractma
8、nufacturing,•turnkeyproject&BOT•Languagestudy:terms&expressions•transactions交易,业务n.•parties当事人ChinawasacontractingpartytoGATT.•customarea关税豁免区•legalsystem法律体系,法制•currency货币conversion兑换•economicglobaliz
