案例19 百事可乐公司

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1、战略管理讨论案例：百事可乐公司目录案例19百事可乐公司..............................................................................................................3百事可乐公司的饮料业务...................................................................................................4饮料业.......................

2、....................................................................................................4白事可乐公司.......................................................................................................................6饭店业纵览...........................................

3、........................................................................7比萨饼业务...................................................................................................................8鸡肉业务.............................................................................

4、..........................................8墨西哥风味业务...........................................................................................................9越来越注重国际扩张...................................................................................................9百事可乐公司的饭

5、店集团...........................................................................................9百事可乐公司的零食业务.........................................................................................10零食业...........................................................................

6、..................................11百事可乐公司的弗罗托雷公司.....................................................................12伊诺科和百事可乐公司管理者所面临的问题.................................................................131郑文富：北京邮电大学经济管理学院电话：13910627767电子邮件：zhengwenfuforjob@sina.com本案例需要讨论的

7、问题（请在课下认真准备，根据准备情况计算成绩）1.WhattypeofcorporatediversificationstrategyisPepsiCoemploying?WhatarethekeyelementsofPepsiCo’scorporatestrategy?BrieflyidentifythebusinessstrategiesthatPepsiCoisusingineachofitsconsumerbusinesssegments-Pepssoftdrinks,Frito-Lay,KFC,PizzaHut,andTacoBell

8、.2.WhatisyourassessmentoftheattractivenessoftheindustriesthatPepsiCohasdive