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1、JournalofInternationalBusinessStudies(2011)42,740–762&2011AcademyofInternationalBusinessAllrightsreserved0047-2506www.jibs.netTheorisingfromcasestudies:Towardsapluralistfutureforinternationalbusinessresearch1CatherineWelch,AbstractRebeccaPiekkari2,Theliteratureoncasestudies
2、,bothinthefieldofinternationalbusiness(IB)and3inthesocialsciencesmoregenerally,hastendedtofocusonthemethodsofdataEmmanuellaPlakoyiannakiproductionandanalysissuitedtothisresearchstrategy.Incontrast,inthispaperandEriikkaweinvestigatemethodsoftheorisingfromcasestudies.Weseekto
3、understandPaavilainen-Ma¨ntyma¨ki4howcaseresearcherstheorise,andhowfutureIBresearchmightutilisecasestudiesfortheorising.Bymeansofaqualitativecontentanalysisofcasestudies1publishedinJournalofInternationalBusinessStudies,AcademyofManagementFacultyofEconomicsandBusiness,Discip
4、lineofInternationalBusiness,TheUniversityofSydney,JournalandJournalofManagementStudies,weconstructatypologyoftheorisingAustralia;2DepartmentofManagementandfromcasestudies.Twodimensionsofthecasestudy,namelycausalexplanationInternationalBusiness,SchoolofEconomics,andcontextua
5、lisation,formthebasisforourtypology.Wedistinguishfour3AaltoUniversity,Finland;Departmentofmethodsoftheorising–inductivetheory-building,interpretivesensemaking,BusinessAdministration,SchoolofEconomics,naturalexperimentandcontextualisedexplanation–onlythefirstofwhichhasAristo
6、tle’sUniversityofThessaloniki,Greece;beenwidelyusedinJIBSintheperiodthatweinvestigate.Onthebasisofour4DepartmentofMarketing,TurkuUniversity,ownqualitativeanalysis,weshowthelimitationsofinductivetheory-building,SchoolofEconomics,Finlandandarguethatgreaterutilisationoftheothe
7、rmethodsoftheorisingwouldenhancethecasestudy’sexplanatorypowerandpotentialforcontextualisation.Correspondence:RPiekkari,ProfessorofInternationalWeargueforamorepluralistfutureforIBresearch.Business,DepartmentofManagementandJournalofInternationalBusinessStudies(2011)42,740–76
8、2.InternationalBusiness,AaltoUniversity,doi:10.1057/jibs.2010.55SchoolofEconomics,
