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1、最炫名族风——碧螺春茶叶包装设计摘要茶叶在中国具有千年的历史,经过历史的变革,茶叶文明逐渐兴起,形成了茶文化体系。中国人已经越来越离不开茶,饮茶已经成为了中国人的一种习惯和传统。在绿茶中,太湖碧螺春茶是最具代表性的绿茶之一,是“中国十大名茶”,在国内外都享有盛誉。随着市场经济的发展,商品包装越来越受到重视。中国包装业也逐渐得到发展,形成了一个比较完整的体系,而中国茶叶包装也在其中得到了迅速的发展。茶叶包装作为具有民族特色的物品的“外衣”,巳经成为了中国茶文化的一个重要组成部分,发挥着重要的作用。现在的茶叶包装巳经不仅仅只是起到保护商品的作用,更重要的价值是能够起
2、到美化商品,提高商品文化附加值,吸引消费者,以致于能在市场竞争中鹤立鸡群。本论文主要研究太湖碧螺春茶包装设计,从太湖碧螺春茶的历史背景、蕴含于其中的茶文化,发掘出太湖碧螺春茶深厚的文化底蕴,以文化为背景突显太湖碧螺春茶包装的个性,适应当今包装潮流的发展,然后通过将太湖碧螺春茶包装实例的分析整理,找出太湖碧螺春茶包装设计的利弊,扬利抑弊,争取为太湖碧螺春茶包装设计开启新思路。关键词:太湖碧螺春茶包装设计发展趋势AbstractTeahasthemillenniumhistoryinChinese,throughhistoricalchanges,teacultur
3、egraduallyontherise,theformationoftheteaculturesystem.Chinesealreadymoreandmorecannotdowithouttea,teadrinkinghasbecomeahabitChineseandtraditional.InGreenTea,TaihuGreenTeaSpringSnailteaisoneofthemostrepresentative,isthe"Chinatentea",haveenjoyedagoodreputationathomeandabroad.Withthedev
4、elopmentofmarketeconomy,commoditypackagingispaidmoreandmoreattention.Chinesepackagingindustryhasbeendevelopedgradually,formedarelativelycompletesystem,andChineseteapackagingwhichhasarapiddevelopment.Teapackagingasthenationalcharacteristicsofgoods"coat",hasbecomeanimportantpartofChina
5、teaculture,playsanimportantrole.Nowtheteapackaginghasbeennotonlyplayaroleintheprotectionofgoods,moreimportantistobeautifythecommodity,improvevalue-addedcommodityculture,toattractconsumers,sothatcompetitioninthemarkettostandheadandshouldersaboveothers.ThispapermainlystudiestheTaihuSpr
6、ingSnailteapackagingdesign,fromTaihuSpringSnailteahistorybackground,whichiscontainedintheteaculture,teacultureSpringSnailunearthedinTaihudeep,tocultureasthebackgroundtohighlightTaihudragonJingchapackagingpersonality,adapttothecurrentdevelopmenttrendofthepacking,andthenthroughtheanaly
7、sisofTaihuSpringSnailteapackingcasefinishing,findtheadvantagesanddisadvantagesofTaihuSpringSnailteapackingdesign,itsdisadvantage,fortheopeningofnewideasforTaihuSpringSnailteapackingdesign.Keywords:packagingdesigndevelopmenttrendofTaihuSpringSnailtea目录摘要1Abstract2一、引言3二、现代包装的要求和特点4（一）
8、现代包装的要求4（二）现
