07 Business Environment

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1、ChapChaptterer77BusinessEnvironmentBusinessEnvironmentObjectivesObjectivesObjectivesObjectivesA.A.ToillustratethevariantsinbusinessToillustratethevariantsinbusinessenvironmentandthewaystodealwiththemenvironmentandthewaystodealwiththemB.B.Tograspthemai

2、nideaandthestructureofTograspthemainideaandthestructureofthetext;thetext;C.C.Tomastertheusageofkeyspecialterms,Tomastertheusageofkeyspecialterms,wordsandphrasesinthischapter;wordsandphrasesinthischapter;D.D.Toconductaseriesoflistening,speaking,Tocondu

3、ctaseriesoflistening,speaking,reading,writingandtranslatingactivitiesreading,writingandtranslatingactivitiesconcernedwiththethemeofthechapter.concernedwiththethemeofthechapter.IntroductionIntroductionIntroductionIntroductionInlate19thcentury,Darwinpro

4、posedaInlate19thcentury,Darwinproposedafamoustheoryaccordingtothebiologicfamoustheoryaccordingtothebiologicevolutionevolution————survivalofthefittestornaturalsurvivalofthefittestornaturalselection.Asamatteroffact,itisalsotheselection.Asamatteroffact,i

5、tisalsothecaseintodaycaseintoday’’sbusinessworld.Inordertosbusinessworld.Inordertosurvivethefiercecompetitioninthesurvivethefiercecompetitionintheinternationalbusinessanddevelopinternationalbusinessanddevelopourselves,wehavetolearnsomethingaboutoursel

6、ves,wehavetolearnsomethingabouttheinternationalbusinessenvironment.theinternationalbusinessenvironment.IntroductionIntroduction十九世纪末，达尔文根据自然界生物的十九世纪末，达尔文根据自然界生物的进化，提出了一个著名的论断：物竞天择，进化，提出了一个著名的论断：物竞天择，适者生存。要想生存，就得适应环境。在当适者生存。要想生存，就得适应环境。在当今的国际贸易上，这个道理依然

7、适用。既然今的国际贸易上，这个道理依然适用。既然如此，怎样才能更好地适应环境，在激烈竞如此，怎样才能更好地适应环境，在激烈竞争的国际贸易中生存并发展下去呢？争的国际贸易中生存并发展下去呢？MainpointsofthetextMainpointsofthetextMainpointsofthetextMainpointsofthetext1.1.ItIt’’simportanttodoexportmarketsimportanttodoexportmarketresearchbeforeexpor

8、ting.researchbeforeexporting.2.2.AnexporterneedstoknowabouttheAnexporterneedstoknowaboutthesocialcharacteristicsofpeopleheissocialcharacteristicsofpeopleheisdealingwith.dealingwith.3.3.ThereareanumberoftypesofThereareanumberoftypesofgovernment