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1、HOWSOCIALMOTIVATIONENHANCESECONOMICACTIVITYANDINCENTIVESINTHEGOOGLEANSWERSKNOWLEDGESHARINGMARKETSheizafRafaeli,DaphneR.Raban,GiladRavidCenterfortheStudyoftheInformationSociety(InfoSoc),UniversityofHaifa,MountCarmel,Haifa,31905,IsraelDepartmentofIndustrialEngineeringand
2、Management,BenGurionUniversityoftheNegev,P.O.Box653,Be'erSheva84105,IsraelSheizaf@rafaeli.net;draban@gsb.haifa.ac.il;rgilad@bgu.ac.ilAbstractWhataretheantecedents,inhibitorsandcatalyststoprovidinginformationandparticipatinginmixedfee-basedandfreeonlinecontexts?Wedescri
3、bethebehaviourofabout500“Researchers”intheGoogleAnswersonlineserviceandover70,000questionsposedonthissystemovera29monthperiod.GoogleAnswersisafee-basedenvironment.Answersprovidedonitare“worth”over$20(includingtips)onaverage.However,laboureconomicsofresponsetopriceandti
4、palonedonotfullyaccountfortheonlineinformationprovisionmarket.Non-monetaryincentives,suchasfeedbackintheformofcommentspredictandexplainsomeofthevarianceinparticipation.Descriptiveandcorrelationalfindingspresentedherearebasedonmanythousandsofanswers.Wethuscorroboratesom
5、eofthehybridtheoriesofinformationprovisionbehaviourpresentedtodatemostlyinlaboratorysettings.TheparticipationofexpertsinGoogleanswersisassociatedwithahybridofmaterial(economic)andsocialmotivators.Keywords:Informationmarkets,socialincentives,economicincentives,knowledge
6、sharingIntroductionInformationiseitheracommodity,tobetreatedasasimpleeconomicgood,oramoreabstract,amorphoustermdescribinganythingfromdocumentedfactstomythsandspeculations.Howcanmarketsformaroundinformation?Disentanglingthisconundrumshouldbeofbroadinterest.Thewillingnes
7、stosell,buyorshareinformationhasbeenstudiedinlaboratorysettings(Rafaeli,Rabanetal.2003;RafaeliandRavid2003;Borck,Franketal.2006;RabanandRafaeli2006).Clearly,ontheweb,sharingandtradinginformationco-exist.Information,istransferredbymarkettransactions,orsharedvoluntarilyt
8、hroughfreegiveawaysorcontributions.Sometimes,thebusinessmodelismixed,andisoftenconfusing.Forinstance,somenewsissoldwh
