政院国家科学委员会专题研究计画

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1、行政院國家科學委員會專題研究計畫成果報告服務體驗、關係品質與服務品牌權益之關聯性研究研究成果報告(精簡版)計畫類別：個別型計畫編號：NSC96-2416-H-264-001-執行期間：96年01月01日至96年07月31日執行單位：元培科技大學企業管理系計畫主持人：薛榮棠計畫參與人員：博士班研究生-兼任助理：薛昭義碩士班研究生-兼任助理：林琬玲大學生-兼任助理：李采倢處理方式：本計畫涉及專利或其他智慧財產權，2年後可公開查詢中華民國96年10月15日行政院國家科學委員會補助專題研究計畫■成果報告□期中進度報告計畫類別：■個別型計畫□整合型計畫計畫編號：執行期間：96年1月1日至96年7月

2、31日計畫主持人：薛榮棠計畫參與人員：薛昭義、林琬玲、李采倢成果報告類型(依經費核定清單規定繳交)：■精簡報告□完整報告本成果報告包括以下應繳交之附件：□赴國外出差或研習心得報告一份□赴大陸地區出差或研習心得報告一份□出席國際學術會議心得報告及發表之論文各一份□國際合作研究計畫國外研究報告書一份處理方式：除產學合作研究計畫、提升產業技術及人才培育研究計畫、列管計畫及下列情形者外，得立即公開查詢■涉及專利或其他智慧財產權，□一年■二年後可公開查詢執行單位：元培科技大學企業管理系中華民國九十六年七月三十一日目錄壹、前言·····································

3、···················································································1貳、文獻探討················································································································2一、服務體驗························································································

4、·················2二、關係品質·········································································································3三、品牌權益·········································································································4四、構念間關係與假設·············································

5、············································4參、研究方法················································································································5一、研究架構·········································································································5二、變數的操作性定義與衡量········

6、·····································································6三、資料收集·········································································································7肆、研究結果與分析····································································································7一、樣本基

7、本資料·································································································7二、時間早、晚回覆的偏差衡量·········································································7三、信度分析·······················