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1、MobileAppStoresEconomyCasualConnectSeattle24-26July2012CONFIDENTIALPROPERTYOFAPPANNIE-DONOTDISCLOSEⒸAppAnnie2012Agenda1.About App Annie2.Just how Big are iOS Games?3.Seasonal Trends on iOS4.iOS versus Google Play for Games: Who is winning in US, UK, and Jap
2、an?ContentDistributionovertheYears1950S2000S2010S1950S2000SBroadcastOpenWebBroadcastMarketdataforTVMarketdataforwebsites,OpenWebMarketdataforTVratingsetc.Marketdataforwebsites,visits,visitorsetc.ratingsetc.visits,visitorsetc.DigitalAppStoresMarketdataforall
3、kindsofdigitalappcontentincludinggames,music,books,softwareetc.RetailmarketdataforphysicalconsumergoodsRetailmarketdataforphysicalconsumergoodsAs media landscapes evolve, so should Market DataIn 2011, App Annie raised a Series A funding round led by IDG Cap
4、ital Partners. #1appstoreanalyticsandmarketdataforiOSandGooglePlay,andgrowing!App & Game PublishersVCs, Media AgenciesOEMs, Carriers, Pla@ormsSelecBon ofPaid Customers80% of the Top 100 iOS Publishers WW125,000+ apps, 14,000+ publishers. Largest userbase in
5、 the USAppAnnieProductsoniOSandGooglePlayNoSDKTracks app performance: Analyze global app Advanced market sales, downloads, reviewsstores rankingsintelligence dataUsed by more than 125,000+ Tracks rankings of 850,000+ The most accurate market apps and 14,000
6、+ publishersappsesHmates for app storesA unique suite of freemium services for the app industryAppAnnieIntelligenceThemostaccurateestimatesavailableforappstoresCompeBtor StrategyFollow compeHtors and calculate market share!InternaBonal StrategyPlan internaH
7、onal expansion based on ROI, growth trendsProduct Por@olio StrategyUnderstand what kinds of IP are commercially successfulMoneBzaBon StrategyKnow what moneHzaHon strategies actually workAd Buying StrategyHow many downloads to get into Top 25?Subscribed by 7
8、 of the Top 10 iOS publishers worldwide!Agenda1.About App Annie2.Just how Big are iOS Games?3.Seasonal Trends on iOS4.iOS versus Google Play for Games: Who is winning in US, UK, and Japan?TopCountriesW
