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1、BEC高级口语分册答案PRESENTATION部分1A。Alotneedstobedonetomaintaincustomerinterestinacompany’sproducts.First,brandimage.Companiesneedtomakeeveryefforttoimprovethecorporatereputationandbrandimage,forthesimplereasonthatcustomerstrustbigbrands.-----Second,product.Weneedtoobtainsuggestionsfromstaffandc
2、ustomers,whichcanhelpustoadjusttheproductstosuitthechangingneedsofcustomers.-----Third,priceandpromotion.Weshouldevaluateourpricingpolityfromtimetotimetomakesureitremainscompetitive.Andattractivepromotionshavetobedesignedtoattractedcustomers’attention.So,brand,product,priceandpromotionsh
3、ouldbeconsideredinmaintainingcustomerinterestintheproducts.1BMakingacareerplanisnecessaryinthecourseofcareerdevelopment.Itbringslotsofbenefitstous.First,motivation.Agoodplanactsasaneffectivemotivator.Whenyoulookatyourplan,you’llbemotivatedtoseeitcometrue.Soyou’llhavemorepassionandenergyt
4、oworkhardertoachieveyourplan.Ifwehavenoplanonmind,weknowwe’llalwayswasteourtime!----Second,focus.Wehavetofocusonacareerpathifwewanttoachievehighsuccessincareerdevelopment.Ifwehaveaplan,wearemorelikelytosticktoonecareerpath.Ifwehavenoplan,wemaybelikelytohopbetweendifferentkindsofjobs,andy
5、ouknow,frequentjobhoppingbringsnegativeimpactonourcareerdevelopment.So,it’swiseforeverybodytothinkcarefullyabouthiscareerplan,particularlythefreshgraduateslikeus!1CProductdiversificationplaysakeyroleinthesuccessofabusiness.First,diversifiedproductsattractmorecustomers.Aseachproductcanonl
6、ymeettheneedsofoneparticulargroupofcustomers,havearangeofproductsmeanswehavemoregroupsofcustomers.Second,diversificationmeetstheexpectationforacustomertochoose.Customersprefertohavemorethanonechoiceofproductssothattheywillbeabletocompareandchoose.Third,customersusuallyassociatediversific
7、ationwiththesizeofafirm,thelargerrangeofproductstheyprovide,thestrongerthisfirmis.Therefore,diversificationisessential.2A。It’snecessaryforcompaniestocreateasafeworkingenvironment.First,asafeworkingenvironmentpreventsinjuries.Iftheworkingenvironmentisunsafe,theremaybeaccid
