安徽旅行社核心竞争力研究

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1、ofthetravelagenciesinAnhui，themainwaysbemgestablishingeffectiveenterprise—valueCkqJlIS，formingstudy-typeorganizations，technicalinnovations，makingusetheoutsideresourcesasasupplement；thefifthchapterresearchestheissueupgradingthecorecompetitivenessatravelagency,ononehand,fromthepointviewt

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3、taffmembers，theestablishmentanenterpriseculture；thesixthchapterpresentsasul／lnlal'yandputsforwardthenewviewpointsandthoseshortcomings．Throughacarefulanalysis，thisarticleaimsatperceivingandunderstandingtheformationandinfluentialfactorsthecorecompetitivenessthetravelagenciesinAnhuiprovin

4、ce．Theauthorhopesthatherideaswillsomehowworkinpractice，willhelpthetravelagenciesinAnhuicreatecompetitiveadvantages，thereforecontributingalottothedevelopmentAnhui’Stourismindustryduring‘'thetwelfthfive—yearplan”period．Keywords：travelagencies；corecompetitiveness；thedevelopmentcorecompeti

5、tiveness；intemalstrategy．m舻一目录摘要⋯⋯⋯⋯⋯⋯ooooooomoaoDo00”⋯⋯·QgQQQO⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstracts····························-·····································⋯·······⋯·····II第一章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1一、研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．．⋯⋯⋯⋯⋯·⋯⋯⋯⋯··l二、研究意义和研究目的⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2三、国内外研究综述⋯⋯⋯⋯⋯

6、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯3四、研究思路与研究框架⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯6五、研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯7第二章企业核心竞争力相关理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯9一、企业竞争力理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯9二、企业成长理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯9三、企业核心竞争力理论⋯⋯go··gO⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯12四、旅行社核心竞争力相关理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯12第三章安徽旅行社核心竞争力现状分析⋯⋯⋯⋯⋯⋯⋯B·OBOO⋯⋯⋯⋯⋯20

7、一、安徽省旅行社发展历史进程⋯⋯⋯⋯⋯⋯⋯⋯QOO000BOO@00⋯⋯⋯⋯21二、安徽旅行社发展环境SWOT分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21三、安徽旅行社核心竞争力存在问题及原因分析⋯@00QO00@·gO⋯⋯⋯⋯24第四章安徽省旅行社核心竞争力的培育途径⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯29一、安徽旅行社核心竞争力的内部培育途径⋯⋯⋯⋯⋯⋯⋯⋯⋯29二、安徽旅行社核心竞争力外部培育途径⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯33第五章增强并提升安徽旅行社核心竞争力的基本对策⋯⋯⋯⋯⋯⋯36一、政府层面分析⋯⋯⋯⋯⋯⋯⋯OOQOOOOO@OQ⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯36二、旅行社内部战略分