《资源竞争优势》PPT课件

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1、Chapter6ResourcesofCompetitiveAdvantage总体要求竞争优势的来源在于企业自身独特的、能为顾客创造价值的资源和能力，而且能较竞争对手更快、更好地满足顾客的价值需要。从这一基本思路出发，探讨如何分析企业自身独特的资源和能力；如何运用价值创新理念和工具创造独特价值地位。outline具体目标竞争优势涵义资源能力培育顾客价值实现价值创新导向竞争优势：以资源与组织能力（活动）为基础，以制度认同为约束，通过提供用户认为是物有所值的产品或服务，比竞争对手更好地创造用户所需的价值来实现。6.1竞争优势涵义竞争优

2、势源泉：战略性资产——知识和独特资源竞争优势约束：制度和社会认同；使命、理念、社会责任的兼顾；竞争优势根本：用户导向的价值创新和能力激活6.2Resources/knowledge,competencies&strategiccapablitiesResources/knowledge,capabilitiesandtheirrelationsAnalyzingstrategiccapability独特资源--战略性资产稀缺性/不可流动性不可模仿性缄默性/潜移默化性顾客价值性延展性/渗透性无法学：稀缺与专用资源及能力（不可流动：无

3、形、环境、组合）学不全：不可言传的经验、知识和技能、不可模仿的活动能力不敢学：战略性恐吓和威胁不愿学：先发优势、情理相告、思维惰性难替代：品牌优势、技术优势、成本领先PhilosophyofknowledgemanagementAprocessofknowledgeflowtosupportcashandmaterialflowEfficiencyandeffectivenessofinformationflowInput--knowledgeactivities--outputKnowledge&DistinctiveResou

4、rcesStructureofknowledgemanagementKnowledgemanagementcircleKnowledgemanagementplatformSupportsystems:hardwareandsoftwareTodeliverthemostsuitableknowledgetothemostsuitablepersoninthemostsuitabletimeandspaceHumanresourcecapitalStructuredCapitalKnowledgeManagementCircle(

5、KMC)KnowledgediscoveryKnowledgeaccumulationKnowledgeMaintenanceKnowledgeApplicationKnowledgecreationKnowledgelearningKnowledgeinventoryKnowledgesharingnetworkIncentivesystemOrgan.structureOrgan.cultureOrganizationalsupportsystemDatabasedigDatabaseinventoryIntranetTech

6、nicalsupportsystemFrameworkofKnowledgeManagementKnowledgeManagementPlatformHardwareplatform----Technicalsupportsystem----Applianceforknowledgegaining----DesktopofknowledgemanagementOrganizationplatform----Organizationalincentivesystemandstructure----Institutionalconte

7、xtandcultureKnowledgenetwork----visibleandinvisiblesharingnetworksKnowledgeinventory----tacitknowledgeinventory:HRM----Articulateknowledgeinventory:Database,etcServiceplatformKnowledge-CreatingProcessesSocialization(sympathizedknowledge)Externalization(conceptualknowl

8、edge)Internalization(operationalknowledge)Combination(systematicknowledge)TacitKnowledgeExplicitKnowledgeTacitKnowledgeExpli