关于科技期刊创新发展和营销策略的研究

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1、北京交通大学硕士学位论文关于科技期刊创新发展和营销策略的研究姓名：胡建明申请学位级别：硕士专业：管理学指导教师：朱兵20081201ABSTRACTAbstract：FurtherstudyoninnovativedevelopmentandmarketingstrategyIScarriedoutinthispaperOnthebasisofpersonalexperienceinmanagingrailwaysci．techjo啪a1．AsmarketizationbecomingatendencyinChina,domesticsci。techio啪alsareconfronti

2、ngfiercecompetitionandgreatpressureforsurvivalaIlddevelopment．AbsoluterelianceonhomoplasticcompetitioncouldhardlyrankChineseioumalsaleadingpositionacrosstheworld．Givensuchahistoricalopportunity,astrategicoutlookshallbeoutlinedtoseekfordevelopmentofsci·techjournals，SOastomal(emoreChinesesci．techj

3、ournalsaShigh-intelligentproductsfeaturingin·depthcont饥tsandattractiveCOVer,andenhancethecorecompetitivenessofsci’techjournalsbyfullybankingonmarketingstrategy．Thepaperisdividedintothreeparts，withthefirstpartcomposedofChapterOne，ChapterTwoandChapterThree，presentingallanalysisonfactorsinfluencing

4、scientificandtechnologicaldevelopmentandalsothebackgroundandcurrentstatusofmarketings仃ategY．andexplainingthecommunicationmeansofsci-techjoumalsandhowtheyaf．fectmei肌ovativedevelopment．Thesecondpart，ChapterFour,systematicallyanalyzesthefactorsinfluencingcorecompetitivenessofsci_techjoumals，andtake

5、sChi，laRailwaysasallexampletoexpoundhowthejoumalenhanceitsCOrecompetitivenessbyinnovation．Thethirdpart，ChapterFive，carriesoutastudyonmarkctingandadvertisingstrategiesofsci-techjournalsbasingontheories，andputsforwardacombinedmarketingstrategy，offeringreferenceformarketingofrailwaysci-techjournals

6、．．neroleandpositionofsci—techjournalsinChinesescienceandtechnologydevelopmentareanalyzedasfocusinthispaper,aswellasthecommunicationenectsofsci．techiournalstogetherwiththewaytoachievethoseeffects．Theauthorstressestherelationshipbetweensci．techjournalsandscientificresearch，endreadersandefficiency，

7、andcomesupwiththesignificanceofinnovativedevelopmentofrailwayioumalsincombinationwithreality．Accordingtotheanalysis，theauthorsummanzesthevieWpointsoncorecompetitivenessofdomesticjournalsaswellasthewaycompetitivenessexhibits．