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ID:37350117
大小:5.06 MB
页数:97页
时间:2019-05-22
《关于科技期刊创新发展和营销策略的研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、北京交通大学硕士学位论文关于科技期刊创新发展和营销策略的研究姓名:胡建明申请学位级别:硕士专业:管理学指导教师:朱兵20081201ABSTRACTAbstract:FurtherstudyoninnovativedevelopmentandmarketingstrategyIScarriedoutinthispaperOnthebasisofpersonalexperienceinmanagingrailwaysci.techjo啪a1.AsmarketizationbecomingatendencyinChina,domesticsci。techio啪alsareconfronti
2、ngfiercecompetitionandgreatpressureforsurvivalaIlddevelopment.AbsoluterelianceonhomoplasticcompetitioncouldhardlyrankChineseioumalsaleadingpositionacrosstheworld.Givensuchahistoricalopportunity,astrategicoutlookshallbeoutlinedtoseekfordevelopmentofsci·techjournals,SOastomal(emoreChinesesci.techj
3、ournalsaShigh-intelligentproductsfeaturingin·depthcont饥tsandattractiveCOVer,andenhancethecorecompetitivenessofsci’techjournalsbyfullybankingonmarketingstrategy.Thepaperisdividedintothreeparts,withthefirstpartcomposedofChapterOne,ChapterTwoandChapterThree,presentingallanalysisonfactorsinfluencing
4、scientificandtechnologicaldevelopmentandalsothebackgroundandcurrentstatusofmarketings仃ategY.andexplainingthecommunicationmeansofsci-techjoumalsandhowtheyaf.fectmei肌ovativedevelopment.Thesecondpart,ChapterFour,systematicallyanalyzesthefactorsinfluencingcorecompetitivenessofsci_techjoumals,andtake
5、sChi,laRailwaysasallexampletoexpoundhowthejoumalenhanceitsCOrecompetitivenessbyinnovation.Thethirdpart,ChapterFive,carriesoutastudyonmarkctingandadvertisingstrategiesofsci-techjournalsbasingontheories,andputsforwardacombinedmarketingstrategy,offeringreferenceformarketingofrailwaysci-techjournals
6、..neroleandpositionofsci—techjournalsinChinesescienceandtechnologydevelopmentareanalyzedasfocusinthispaper,aswellasthecommunicationenectsofsci.techiournalstogetherwiththewaytoachievethoseeffects.Theauthorstressestherelationshipbetweensci.techjournalsandscientificresearch,endreadersandefficiency,
7、andcomesupwiththesignificanceofinnovativedevelopmentofrailwayioumalsincombinationwithreality.Accordingtotheanalysis,theauthorsummanzesthevieWpointsoncorecompetitivenessofdomesticjournalsaswellasthewaycompetitivenessexhibits.
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