我国行业期刊的运行模式研究

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1、武汉理工大学博士学位论文我国行业期刊的运行模式研究姓名：秦春雨申请学位级别：博士专业：管理科学与工程指导教师：程国平20091101AbstractInthe21stcentury,correlationtheoriesandpracticesrapidimprovebecauseofChinesemediaindustryvigorousdevelopment．AlongwithChinesereformingandopeningpolicyandthemarketeconomysystemunceasingconsumm

2、ation，Chinesemediaindustryallproduction，methodandflowneedreconstruct．Theindustryperiodicalithasbeenclassifiedbyprofession，industryandthespecializedoriginationholdsthemoreandmoreimportantpositioninthemediadomain．Sohowtoadaptthemarketchange,usetheprofessionresourcesw

3、ell，toinnovateoperationpattemistheindustryperiodicaldevelopsthesurvivalkeyinthesteepcompetition．Atpresentdomesticregardingindustryperiodicalresearch，mainlyisconcentratesintotheperiodicalcontentlocalizationandtheexpandedreleaseaspect，butalsohastotheperiodicaladverti

4、sementmanagementskillandthemethodimprovementaspect，butregardingaimedattheindustryperiodicalstrategicallydirectivetostudyjuststarts，thepeopletotheindustryperiodicallocalizationandthemovementpattern，theinfluenceessentialfactor,thecommercializationmanagedandinnovateth

5、easpectresearchverytobealsoweak，butthisWasexactlywestudiestheindustryperiodicalmovementpatternthefoundationandkeyisat．Thepresentdissertationencompassmentindustryperiodicaloperationpatternmainlydiscussedthreeaspectcontents，firsthasdiscussedthegovernmentbehaviortothe

6、industryperiodicaloperationinfluence，nextthroughanalyzesChinesebuildingmaterialsmagazinecompanyhasdonethequestionnaire，carriesonthediagnosisandthelocalizationtotheindustryperiodicalmovementpattern，伽rddiscussedtheindustryperiodicalmovementpatterninnovation，finallyha

7、sconductedtherealdiagnosisresearchtakeChinesebuildingmaterialsmagazinecompanyastheexampletotheindustryperiodicalmovementpatternimplementationmechanism．Thedissertationfirstexplainedthemovementpatternconcept，andhaswithemphasisexplainedthemediaindustrymovementpatternc

8、haracteristicandtheclassification．Next，hascarriedonthediscussiontotheinnovationandtheinnovationmanagementcorrelationtheories．Finallyhascarriedont