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1、WanttoBeaTopAchieverStopSettingGoalWhenmostpeoplemakeagoal,theystatesomethingtheywanttodoorachieve,setacompletiondate(完成日期),createsomecheckpointsforthegoal,andthencrossitemsofftheirlistastheygetdone.Unfortunately,suchanapproachrarelyleadstolong-termsuccess.Why?Becausethetraditionalgoal-setti
2、ngformula(公式)mostpeoplefollowwasdevelopedintheearly1900sinmanufacturingtoenablecompanyexecutives(高管们)tomonitorthenumberofunitscomingoutofafactorybyacertaindate.It’sagreatmeasuringstickifyou’remanufacturingproducts,butifyou’retryingtoimproveyourselforachievesomethingnon-tangible(不可触摸的),it’saw
3、oefully(不幸的)ineffectiveandout-of-dateprocess.Forexample,ifyourgoalistohaveabetterrelationshipwithyourspouse(配偶),thetraditionalgoal-settingformulasimplywon’twork.Canyourealisticallysetacompletiondateforthe“betterrelationship”tooccur?Canyoudefinespecificactionstepsthatwillenableyoutocreateabet
4、terrelationshipwithyourspouse?Sure,youcandecidetodothingssuchasaweeklydatenightorspendanhoureachdaytalkingwithyourspouse,butarethoseitemsyoucancrossoffalistonceyoudothem,nevertothinkofthemagain?Probablynot.That’swhythecurrentgoal-settingformulathatpeopleuseisincomplete.Allgoalsfallintooneoft
5、wocategories(类别):“Be”goalsand“Do”goals.Justasthenamesimply,“Be”goalsencompass(包含)anythingyouwanttobe(abetterspouse,amoreproductiveemployee,amoresuccessfulbusinessowner,amorecompassionate(同情)friend),and“Do”goalsdescribeanythingyouwanttodo(close20sales,attendachild’ssoftballgame,washthedishes,
6、hireanewemployee).Thetraditionalformulaofgoalsettingonlytakesintoaccount“Do”goals.Yetformosttopachievers,80percentoftheirgoalsare“Be’goalsandonly20percentare“Do”goals.They’remoreconcernedwithcharacterattributesthanarrivingatafinaldestinationpoint.Theyknowthatcharacterattributesoftenenablethe
7、mtoattainsuccessfullevels.Soit’snotthattopachieversdon’tsetgoals;rather,theysetgoalsdifferently.Ratherthanusetheword“goal,”topachieversusewordslike“destination”or“performance”or“habits.”Theydon’tcrossitemsoffalistandforgetaboutthem,theybuilduponthe
