在华跨国公司大规模定制问题的研究

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1、武汉理工大学博士学位论文在华跨国公司大规模定制问题的研究姓名：HamalaSidibe申请学位级别：博士专业：ManagementScienceandEngineering指导教师：ChengGuoping20061115ABSTRACTThispaperexploredtheconceptofmasscustomizationi．e．explainedwhyitisnotanoxymoronbutarealityandhascometostay．Inadditionitalsolookedatthea

2、dvantagesanddisadvantagesofMassCustomization；discussedhowitmaybeeffectivelyimplemented够astrategyinmanagement,andanalyzeditsapplicationstoproductioninChineseMultinationalCompanies．伯emainpurposeofthisstudywastoinvestigatethecompetitiveadvantagesofmasscusto

3、mizationusinganactionresearchresultinginaeasestudy．Forthisstudythecompetitiveadvantagesofmasscustomizationinmultinationalcompanies(MNCs)aredefinedgenerallyasthekeyfactorthathasenabledbusinessesinsomeindustriestoacCeSSandanalyzeindividuaIcustomerneedsandt

4、ailorproductsindirect阳sponsetotheseneedswiththeefncienciesofamassproductionsystem．Inmassproductioncosteconomiesaretypicallygeneratedthrougheconomiesofscale，whilemasscustomizationtypicallygeneratescosteconomiesbymassproducingcommonmodularcomponentsthatare

5、sharedinmultipleproductsthroughtheuseofwhichafirmcancutthecostsofparts．reduceproductioncoststhesemi—finishedproductsbymassproducing，andreduceinventorylevelsforbothcomponentpartandsemi-completedproductsawaitingfurthercustomizingbasedonorders．Postponemento

6、fproductdifferentiationalsosignificantlylowersthecostsofholdingfinishedgoodsinventories．FinishedgoodsareproducedonlywhenacustomerordersaspecificproducLTheSuccessofmasscustomizationsystemsdependedonaseriesofexternalandintemalfactorsjustifiedituse酗acompeti

7、tivestrategyandsupporteditsystemsdevelopment．Inotherwords，beingthefirsttodevelopamasscustomizationsystemcanprovidesubstantialadvantageovercompetitors．Innovationsinstrategyandnewtechnology辨transformingsupplypossibilitiesareattheheartoftoday'srapidinternat

8、ionalization．CompetitiveadvantageisnotjustaVIfunctionofhowwellacompanyplaysbytheexistingrulesofthegame．Moreimportant，itdependsonthefirm’sabilitytoradicallychangethoserules．MasscustomizationinmultinationalcompaniesinChinaca