会议酒店定价系统研究——以上海国际会议中心东方滨江大酒店为例

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1、华东师范大学硕士学位论文会议酒店定价系统研究——以上海国际会议中心东方滨江大酒店为例姓名：夏晗申请学位级别：硕士专业：旅游管理指导教师：胡平20070501AbstractThemeetingindustryinChinaemergedaftertheintroductionofeconomicreformandopeningtotheoutsideworld，andshrivedasthedramaticdevelopmentofcityeconomy．JusttakethecityofShanghai，theeconoIIliccenterofChina，forexamp

2、le，variouskindsofhigh—levelconferencesrelatedtogovernment，association，corporation，trainingandforumetc．，takepalcethereconstantlythroughouteveryyear．Meanwhile，thisprosperousandrisingindustryhaspositivelyimpactedtheadvancementofaccommodation，transportation，catering，tourismandotherserviceindust

3、ries．TheInternationalCongressandConferenceAssociationpredictedthatChinawouldbetheprimarymeetingdestinationinthe21时century．China，theextensivelypotentialmeetingdestination，isattractingtheattentionfromallovertheworld．Thehotels，especiallythe4-5starones，inthemeetingdestinationsaroundtheglobe，pla

4、yaleadingroleofthevenuesforvariousmeetings，andChinaappearsasnoexception．Onthebasisofeconomicprosperityall-around，thespringofmeetingindustryinChinaisjustaroundthecoruer．Inaddition，thesuccessfulhostof“99FortuneForumGlobe”，theWorldWomenConference，theUniversalPostalCongress，andtheapproaching200

5、8Olympicand2010ExpohaveenhancedthereputationofBeijingandShanghaiaroundtheworldtoalargeextent．Insuchcase，therecomestheMeetingHotelinneedofthemeetingindustry’sexpanding，amongwhichShanghaiInternationalConventionCenterOrientalRiversideHotelperformsasatoppingrepresentative．However，thepracticalde

6、velopmentandtheorialresearchfailtotaketheequalstepatthisstage，withthelattertakingthebackwardposition．Uptothepresent，therehasn’tarecognizeddefinitionfor“MeetingHotel”，andpricing，theimportantfactorforhotel’sfinancialbenefits，hasn’tbeengivenmuchattentiononthetheorialsideyet．Hence,suchproblemsi

7、npricingasnon-scientificsystem，ambiguousobjective，inefficientstrategyandabsenceofadvancedapproachesactuallystayinthehoteloperationprocess，butwithoutimprovement．Accordingtothetheoriesofmarketingandsystematicscience，thispaperpracticallygivesdetailedresearc