欧洲泳装市场分析报告

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1、IntroductiontotheSwimwearMarket泳衣市场的介绍AlexandraSuhnerAgenda日程SwimwearMarket泳衣市场TheConsumer消费者KeyBrands主要品牌Bestsellers热卖品MarketingandPromotion营销与推广Trends趋势Research:JustStyleandMintelPleasenotethattheimagesandfactsinthislecturearecopyrightprotectedandcannotbeus

2、edforanycommercialpurposesordistribution.请注意：此次讲座所含图片和文字均受版权保护，不可用作任何商业目的和转发。TheSwimwearMarket泳衣市场Sinkorswim:theswimwearmarketto2014沉没或“游泳”：2014前的泳衣市场Thefall-outfromtheglobalcreditcrunchislikelytohaveanadverseeffectontheclothingindustryforsometime.全球金融危机未来还会对

3、服装产业产生负面影响Overall,itcouldlowerworldswimweargrowthbetween2008and2014from5.32%to1.69%andleavetheworldmarketatretailworthUS$13.25bnratherthanUS13.85bn,accordingtoanewreportfromjust-style.据just-style的新报告显示，2008-2014年，泳衣增长预计从5.32%降至1.69%，全球零售市场总额修订为132.5亿美元TheSwim

4、wearMarket泳衣市场Thisworst-casescenario,thereportsays,islikelytoleadtoa"considerablereductionintheexceptionallylargenumber"ofswimwearbrandsthatexisttoday.报告还说，糟糕的经济可能使泳衣品牌“大幅减少EdHardyTheSwimwearMarket泳衣市场Retailmarketin20082008年零售市场Just-styleestimatestheretailmar

5、ketforswimwearandbeachwearin2008isworthUS$13.15bn-a2.1%riseonthemarket'svalueofUS$12.88bnin2006.just-style估计2008年泳衣与沙滩装的零售市场总额达到131.5亿美元，较之2006年的128.8亿增长2.1%Withinthis,women'sswimwearrepresents70%oftheworldtotalvalue,followedbymen'sswimwear(17%),girls'swimwea

6、r(10%),andboys'swimwear(4%).女式泳衣占70%，接下来是男式泳衣（17%），女孩泳衣（10%），男孩泳衣（4%）TheSwimwearMarket泳衣市场Overall,just-styleestimatesthattheaverageworldretailpriceforswimwearandbeachwearin2008isUS$12.43.(upfrom$12.35in2006)just-style估计2008年泳衣与沙滩衣全球平均零售价格为12.43美元。（2006年为12.35

7、美元）TheSwimwearMarket泳衣市场Whytheslowgrowth?为什么增速缓慢？thecurrentuncertaineconomicsituation现今不确定的经济形势long-termpopulationstagnation人口增长长期滞后theshiftinbrandedmanufacturingtolower-costcountries.品牌生产转移至低成本国家Marks&SpencerTheSwimwearMarket泳衣市场Thefuturemarket未来市场Followingt

8、heBeijingOlympicslastyear,thenextmajoreventforswimwearwillbetheLondonOlympicsin2012.继北京奥运会后，下一个对于泳衣销售来说最大的盛事就是2012伦敦奥运会Unitsalesfor2012willbe1,099mpieces,agrowthof41munitsfrom2008.2012年销量