资源描述：
《Environment analysis》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、1SummaryThisplanningbookwewillanalysisHUMBERenterChinamarket.First,wewillunderstandhistoryofHUMBERCollege.HUMBERCollegeinToronto,Ontario.Schoolconstructionin1967,preciseness,excellentacademicatmospheremakestheHumberCollegeinOntariohasagoodreputation.Accordi
2、ngtoofficialsurveysshowthatstudentsgenerallyagreedthatHumberCollegecoursesandservicesaswellasfacilitiesinToronto,secondtonone,andareamongthebestinCanadian.HumberCollegeisafamouspartofthecollegesysteminOntario.Openedmorethan150full-timecourses,manyofwhichare
3、inCanadaisunique.Inaddition,theschoolisaUnitedStates"CommunityCollegeLeagueofrevolutionarynew"onlyinCanadamembers.Second,wewillanalysisenvironmentofmarket.Tobeginwith,weanalysisstudyabroadinChinamarket,weeasilyfindthat2011numberofChinesestudyingabroad339,70
4、0people,percentoftotalglobal14%,rankedfirstintheworld.Chinastudyabroadmarketenvironmentisverygood,andwithdifferentlevelsofeconomicdevelopmentindifferentpartsofChina,studyabroadisalsodifferent.NextisCanada'sstudyabroadmarket,CanadainordertoattractmoreChinese
5、students,theylaunchedanewpolicyforstudyabroad,aSPPandGICvisapolicy.AndCanadaineconomic,socio-culturalandlegalhascertainadvantages.FinallytheHumberCollegestudentinChinamarketadvantages,weaknesses,opportunitiesandthreats.ThirdiscompetitionanalysisthatHumberCo
6、llegeandtheColombiaInstituteofcompetitiveanalysis.ThebiggestdifferencebetweenthetwoofthemisthatColombiaisprivate,andHumberCollegeispublic.ThisincreasestheconfidenceofmanyChinesestudents.HumberCollege'stargetcustomerisanalysisIV.Throughseveralmarketsurveys,w
7、efindthatHumberCollege'stargetcustomersarehighschoolgraduates.TheyknowthroughintermediariesandtheInternetofHumberCollege.Nextisitsmarketposition,becausestudyinginChinamarket,withdifferentlevelsofeconomicdevelopment,differentnumberofstudyabroad.Therefore,Hum
8、berCollege'sgoodpointsshouldbeprimarilyconcernedwitheconomicdevelopment,suchasBeijing,Shanghai,Jiangsuandsoon.Inaddition,HumberCollegestudyabroadintoChinamarkethavedifferentchannels,suchasthroughaninte
