Ubuntu品牌使用规范（VI手册）

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1、BrandGuidelinesUbuntuBrandGuidelinesIntroductionOurvaluesWebelievethateveryonehastherighttoahigh-qualitycomputingexperience.Andwebelieveitshouldbefree.Ubuntuisthebestoperatingsystemintheworld.It’sfast,freeandsafe.Morethananoperatingsystem,Ubuntuisattheforefrontofaworld-changingrevolutionthat’sgat

2、heringpaceeveryday.Atrulycollaborativeeffortwithfreedomatitsheart,Ubuntuistheresultofagrowingcommunityworkingtogethertoproducesomethingextraordinary.UbuntuBrandGuidelinesIntroductionWhydoweneedguidelines?Asuccessfulvisualidentityhastobeconsistent,recognisableandpowerful.Thefollowingguidelinesshoul

3、dhelpallofustocreateadistinct,professionalvisualidentitythatclearlycommunicatesourbrandvalues.Pleasetakesometimetounderstandhowtoapplytheseguidelinescorrectly.UbuntuBrandGuidelinesUbuntucorevaluesOurvaluesUbuntuembodiesfreedom,andiscollaborative,preciseandreliable.UbuntuBrandGuidelinesBrandmarksO

4、urbrandmarksThebrandmarkisthemostrecognisablefeatureofanybrandidentity.Ournewbrandmarksrepresentourcorevalues.UbuntuBrandGuidelinesBrandmarksTHEUBUNTUBRANDMARKTHECANONICALLOGOUbuntuhasgrownup.We’verevisitedtheThenewCanonicalbrandmarkissmart,circle-of-friendsideaandevolvedit.Ournewpreciseandfocuse

5、d.ItisclearlylinkedtoUbuntubrandmarkhastwoparts:thewordUbuntubutequallyclearlydifferentiated.markandthesymbol.Thewordmark-TheCanonicalwordmarkThewordmark-We’vedesignedanewfont,adoptsthesamefontastheUbuntuwordwhichharnessesthecorevaluesofprecisionmark,butusescapitalletters.Thepreferredandreliabilit

6、yinparticular.Giventhattheuseofthewordmarkiswhitetypographyonthemeforthenextfiveyearsislight,aflataubergine-colouredbackground.thepreferreduseofthewordmarkiswhiteThesymbol-Thenewsymbolplaysontypographyonaflatorange-colouredtheideasofCanonicalbeingfocusedandbackground.targeted.Theseideasstronglyrelat

7、etoThesymbol-Thenewsymbolsimplifiesandourcorevaluesofreliability,precisionandsharpenstheoriginalcircle-of-friendsdesign.adroitness.SimilartoUbuntu,thesymbolIt’sleaner,morerefinedandmoreshouldalwaysappearaswhiteonaflatcont