BMW宝马品牌VI手册（英文版）

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1、AppearanceoftheBMWClubsBMWClubs.CorporateIdentitySeptember2008page1Designguidelinesforappearance.BMWClubsMunichSheerSeptember2008DrivingPleasureAppearanceoftheBMWClubsContent.CorporateIdentitySeptember2008page2IntroductionBackgroundandobjectives03BasicsBMWClublogo07BMWsymbol08BMWwordmarkand

2、designations10BMWType11BMWClubsignet12BMWClubidentifier13Visualworld14GuidelineConstructionoftheBMWClublogo16ApplicationoftheBMWClublogo23ApplicationoftheBMWClubidentifier26BMWClubstructure28CommunicationapplicationsPrintmedia30Internet31Merchandisingarticles33Badgesandpins34Membershipcard3

3、5InstitutionalapplicationsCorrespondence37AppearanceoftheBMWClubsBackgroundandobjectives.CorporateIdentitySeptember2008page3TheappearanceoftheBMWClubs.ThesedesignguidelinesapplytothecommunicativeandinstitutionalimageoftheofficialBMWClubs.Theyreplaceallpreviouslyapplicableguidelines.Ifyouhav

4、eanyquestionsontheappearanceoftheBMWClubs,pleaseconsulttheBMWClubOffice:Contact:KatiHocknerTel:+4989382-33845E-mail:kati.hockner@partner.bmwgroup.comAppearanceoftheBMWClubsBackgroundandobjectives.CorporateIdentitySeptember2008page4TheappearanceoftheBMWClubs.BMWClubmembersidentifystronglywit

5、htheBMWBrandandassociateBMWproductswiththeirownvalues.AsambassadorsandmultipliersoftheBMWBrandanditsproducts,however,theyalsobearresponsibilityforrepresentingBMWinawaythatischaracteristicofthebrand.Afterall,theBMWBrandishighlyvaluable,andsuchvaluemustbeprotected.Ontheonehandthismeansadherin

6、gtocertainsharedbasicrules,butitalsomeanspreservingindividualityandsettingoneselfapartfromotherBMWClubs.TheBMWClubappearanceshouldbebasedonthepremiumaspirationsoftheBMWBrand.Theclubmustalwaysbeclearlyrecognisableasthesender.ThesedesignguidelineshavebeendevelopedinclosecollaborationwiththeIn

7、ternationalCouncilofBMWClubs.Theyoutlinethenewappearanceusingexamplesforalltherelevantmediaapplications,aremandatoryworldwideandapplywithoutrestrictiontoallcommunicationandcorrespondencematerials.AppearanceoftheBMWClubsContent.CorporateIdentitySeptember2