英格索兰品牌VI手册（英文版）

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1、IngersollRandVisualIdentityStandardsSeptember2007TableofContentsIntroduction3.12GraphicElements:ProgressiveCurveB4.5CorporateExteriorDirectoryStrategicFoundation3.13Imagery:Red4.6CorporateDivision/ServiceOurBrandPromise3.14Imagery:Progress4.7CorporateBuilding:Awning/MarqueeOurEnterpriseTalents3.15I

2、magery:Product4.8CorporateBuilding:ExteriorWallOurValues3.16GraphicElementApplication:Sample1–LowComplexity4.9CorporateBuildingEntrance:WallOurBrandAttributes3.17GraphicElementApplication:Sample2–ModerateComplexity4.10CorporateBuildingEntrance:PlacardOurBrandNomenclature3.18GraphicElementApplicatio

3、n:Sample3–HighComplexity4.11CorporateReception:Wall3.19CorporateBoilerplate4.12CorporateReception:DeskSection1SignatureUsage3.20SectorBoilerplate4.13InteriorDirectory1.1CorporateSignature3.22CorporateCover4.14Room/OfficeIdentification1.2CorporateSignatureandTagline3.23SectorCover4.15CorporateDivision

4、/Service:InteriorWall1.3CorporateSignatureLockups3.24StrategicBrandCover:Vertical4.16SectorMonument:Primary1.4SectorSignatureLockups3.25StrategicBrandCover:Horizontal4.17CorporateMonument:SectorStrategicBrands1.5SignatureColorApplication:PositiveReproduction3.26StrategicBrandCover:SlimJimandPortfol

5、ioBrands1.6SignatureColorApplication:3.27TypographyandImageApplication4.18SectorMonument:SecondaryReverse,Fill,andOverprintReproduction3.30CorporateFolder4.19SectorBuilding:Awning/Marquee1.8ColorApplications:VisualContrastandLegibility3.31Corporate-LevelCommunication4.20SectorBuildingEntrance:Wall1

6、.9SignatureMinimumSizing3.32Sector-LevelCommunications:IndustrialTechnologies4.21SectorBuildingEntrance:Placard1.10SignatureClearSpace3.33StrategicBrand-LevelCommunications:ThermoKing4.22CorporateStrategicBrandMonument:Primary1.11SignatureDon‘ts3.34StrategicBrand-LevelCommunications:Schlage4.23Corp

7、orateStrategicBrandMonument:Secondary3.35Product-LevelCommunications:IndustrialTechnologies4.24CorporateStrategicBrandBuilding:Awning/MarqueeSection2StationeryandCorporateCommunications3.36AlternateBackCove