资源描述：
《麦肯锡-中国新兴的富裕消费阶层-英文版精美文档》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、TheComingofageChina’snewclassofwealthyconsumersTheComingofageChina’snewclassofwealthyconsumersYuvalatsmonJenniferDingVinayDixitianStmauriceClaudiaSuessmuth-DyckerhoffTheauthorswishtothankglennLeibowitz,eugeneLin,VivianShen,haiYe,JingyiZhangandRachelZheng,for
2、theircontributionstothisreport.ConTenTSexecutivesummary6Thecomingofage:China’snewclassofwealthyconsumers8fast-growing,fast-changing10TheuniqueprofileofChina’swealthyconsumers14aneeds-basedsegmentation20Conclusion27insightsChinabymcKinsey31Sidebars:aboutthere
3、search9Retailappeal13Thepowerofbrandawareness18Pricing265exeCUTiVesummarymarketersarewellawareofthe1.Thefast-growingsuddenandfast-growingprosperityandfast-changingenjoyedbyChineseconsumers,andnatureofthesegmentmanyarealreadyseekingtoservethewealthiest.Therei
4、smuchtoplayThewealthycurrentlyaccountforfor.in2008,thenumberofwealthylessthan1%ofurbanChinesehouseholdsinChinareachedhouseholds,buttheirnumbersare1.6million.By2015,itwillhavegrowingataround16%perannum.morethan4millionhouseholds,aboutonehalfoftoday’swealthyma
5、kingittheworld’sfourthlargestconsumerswerenotwealthyfourcountryintermsofitsnumberyearsago,andmorethanhalfofthoseofwealthyhouseholdsafterthewhowillbeclassifiedaswealthyinfiveUS,JapanandtheUK.moreover,tosixyearsarenotwealthytoday.atinsuchafast-growingandyoungp
6、resent,thewealthyareconcentratedmarket,companiescandomuchintheeastandCentralSouthregionstoshapethetaste,spendingofthecountry,andaround30%livehabitsandloyaltyofconsumersininChina’sfourlargestcities.Butaawiderangeofindustriessuchaslargeproportionofthenextgener
7、ationautomotive,realestate,bankingofwealthyconsumerswillcomeservices,consumerelectronicsfromsmallerones.Weestimateandconsumerluxurygoods.thatthree-quartersofthegrowthinthewealthyconsumersegmentwillThescaleoftheopportunityissuchcomefromconsumerswhodonotthatco
8、mpaniesneedtotailortheircurrentlyliveinthefourbiggestcities.strategiestomeetthespecificneedsofChina’swealthyconsumers.Tohelp2.WealthyChinesethemintheirtask,mcKinseyrecentlyconsumersareunique:con
