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1、Chapter8:New-ProductDevelopmentandLife-CycleStrategiesChapter81.Whatarethetwowaysthatacompanycanobtainnewproducts?Ca.lineextensionandbrandmanagementb.internaldevelopmentandmergerc.new-productdevelopmentandacquisitiond.servicedevelopmentandproductexten
2、sione.marketmixmodificationandresearchanddevelopment2.Productimprovements,productmodifications,andoriginalproductscanallbeclassifiedas__B______.a.pioneerproductsb.newproductsc.productconceptsd.productidease.testproducts3.Whichofthefollowingisnotapoten
3、tialcauseofthefailureofanewproduct?a.anunderestimatedmarketsizeAb.apoorlydesignedproductc.anincorrectlypositionedproductd.higherthananticipatedcostsofproductdevelopmente.ineffectiveadvertising4.Whichofthefollowingisnotamajorchallengepresentedbytheprod
4、uctlifecycle?a.Allproductseventuallydecline.Db.Afirmmustbegoodatdevelopingnewproductstoreplaceagingones.c.Afirmmustbegoodatadaptingitsmarketingstrategies.d.Itisdifficulttoplotthestagesasaproductgoesthroughthem.e.Changingtastes,technologies,andcompetit
5、ionaffectthemarketingoftheproduct.5.Thecreationofasuccessfulnewproductdependsonacompany’sunderstandingofits________anditsabilitytodeliver___C_____tocustomers.a.competitors,distributors,andemployees;newstylesb.customers,brands,products;productimagesc.c
6、ustomers,competitors,andmarkets;superiorvalued.product,marketingmix,andmarketingstrategy;functionalfeaturese.productlifecycle,legalresponsibilities,andsocialresponsibilities;innovations6.Newproductdevelopmentstartswith___A_____.a.ideagenerationb.ideas
7、creeningc.conceptdevelopmentd.concepttestinge.testmarketing7.Executives,manufacturingemployees,andsalespeopleareallexamplesof__B_____.a.externalsourcesfornew-productideasb.internalsourcesfornew-productideasc.coremembersofinnovationmanagementsystemsCop
8、yright©2009PearsonEducation,Inc. PublishingasPrenticeHall19Chapter8:New-ProductDevelopmentandLife-CycleStrategiesa.researchanddevelopmentteammembersb.new-productcommitteemembers1.Yourcompanydecidestouseinternalsourcesfordevelopingnewproductide
