京东众筹风险案例研究

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1、目录第1章绪论..................................................................................................................11.1研究背景及意义.............................................................................................11.1.1研究背景.........................................................

2、.....................................11.1.2研究意义..............................................................................................21.2文献综述.........................................................................................................21.2.1国外文献综述..........................

3、............................................................21.2.2国内文献综述......................................................................................31.3研究内容与方法.............................................................................................41.3.1研究内容....................

4、..........................................................................41.3.2研究方法..............................................................................................61.4创新与不足.....................................................................................................6第2章

5、京东众筹案例概况..........................................................................................72.1京东众筹发展现状.........................................................................................72.2京东众筹平台对比.................................................................................

6、........92.2.1运营能力对比....................................................................................102.2.2信息披露对比....................................................................................122.2.3风控及合规性对比............................................................................

7、122.3京东众筹运营模式分析...............................................................................132.3.1京东产品众筹....................................................................................132.3.2京东东家..............................................