“叮叮约车”营销体系优化研究

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1、目录第1章绪论..................................................................................................................11.1选题背景............................................................................................................11.2选题意义...................................

2、.........................................................................11.2.1理论价值..................................................................................................11.2.2实践价值.........................................................................................

3、.........21.3研究方法............................................................................................................31.3.1文献资料法..............................................................................................31.3.2实践案例法.......................................

4、.......................................................31.3.3定性和定量分析结合..............................................................................41.4研究思路............................................................................................................4第2章国内外网约车现状....

5、......................................................................................52.1网约车的基本情况.............................................................................................52.2国外网约车现状..............................................................................

6、..................52.2.1私人租赁车辆..........................................................................................52.2.2路网车辆..................................................................................................52.3国内网约车现状.........................................

7、.......................................................52.4文献综述............................................................................................................6第3章国内各网约车营销模式的借鉴......................................................................73.1行业态势..............

8、........................................