梧桐书院教育集团发展战略研究

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1、目录1绪论································································································11.1研究背景及意义·········································································11.1.1研究背景···········································································11.

2、1.2研究意义···········································································21.2战略分析技术············································································41.3国内外研究现状·········································································71.3.1国外研究述评·········

3、····························································71.3.2国内研究述评·····································································81.4论文研究思路及框架···································································81.5研究方法············································

4、·····································102梧桐书院教育集团外部环境分析··························································112.1PEST宏观环境分析···································································112.1.1政治法律环境··································································

5、·112.1.2经济环境·········································································112.1.3社会文化环境···································································122.1.4技术环境·········································································132.2五力模型分析·············

6、······························································132.2.1新进入者的威胁································································142.2.2替代品分析······································································142.2.3教育培训资源提供者（供应商）······························

7、·············142.2.4客户讨价还价能力·····························································152.2.5现有主要竞争对手分析·······················································152.3主要机会················································································162.4主要威胁··············

8、··································································162.5外部环境总体评价··········