映客网络直播商业模式优化研究

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1、目录第1章绪论····················································································11.1研究背景··················································································11.2研究目的与意义·································································

2、·······21.2.1研究目的·········································································21.2.2研究意义·········································································21.3研究框架············································································

3、······31.4研究方法··················································································41.4.1文献分析法······································································41.4.2历史研究法·····································································

4、·41.4.3数据分析法······································································51.4.4比较研究法······································································5第2章文献综述·················································································62.1商

5、业模式的相关研究··································································62.1.1商业模式的含义································································62.1.2商业模式的构成要素··························································82.1.3商业模式的评价指标··················

6、······································102.1.4商业模式评价方法···························································122.2网络直播产业的商业模式研究····················································132.2.1网络直播产业商业模式的含义············································132.2.2网络直播

7、产业的商业模式评价研究······································14第3章网络直播的概念、类型及现状····················································163.1网络直播产业的界定································································163.2网络直播产业的类型··············································

8、··················163.2.1娱乐类··········································································163.2.2电竞游戏类·····································································173.2.3内嵌直播功能类····