丽都鲜奶吧营销策略研究

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1、目录1导论..............................................................................................................................11.1研究的背景和意义............................................................................................11.1.1研究的背景..................

2、............................................................................11.1.2研究意义..................................................................................................21.2国内外研究综述.....................................................................

3、...........................21.2.1国外文献综述..........................................................................................21.2.2国内文献综述..........................................................................................31.3本文研究思路与方法....................

4、....................................................................61.3.1研究思路..................................................................................................61.3.2研究方法..............................................................................

5、....................61.4本文的基本框架................................................................................................72本文涉及的相关理论概述..........................................................................................82.1STP战略定位理论概述...................

6、..................................................................82.1.1市场细分（MarketSegmentation）........................................................82.1.2目标市场选择（Targeting）...................................................................92.1.3市场定位（Positioning

7、）........................................................................92.27PS服务营销策略理论概述............................................................................103丽都鲜奶吧经营环境分析....................................................................................

8、....133.1丽都鲜奶吧内部环境分析..............................................................................133.1.1丽都鲜奶吧的介绍.......................................