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1、ChineseCulturalTraitsinLogosChineseDragonTheChinesedragonisthehighest-rankinganimalintheChineseanimalhierarchy,stronglyassociatedatonetimewiththeemperorandhencepowerandmajesty,stillrecognizedandrevered.DragonFenghuang(Phoenix)FenghuangaremythologicalbirdsinChinathatreignov
2、erallotherbirds.Fenghuangisasymbolofhighvirtueandgrace.Themalesarefengandthefemaleshuang.Inmoderntimes,suchadistinctionofgenderisnolongermadeandtheyareblurredintoasinglefeminineentitysothatthebirdcanbepairedwiththeChinesedragon.phoenixBaguaThebagua(literally"eightsymbols")
3、areeighttrigramsusedinTaoistcosmologytorepresentthefundamentalprinciplesofreality,seenasarangeofeightinterrelatedconcepts.Eachconsistsofthreelines,eachlineeither"broken"or"unbroken,"representingyinoryang,respectively.Duetotheirtripartitestructure,theyareoftenreferredtoas"t
4、rigrams"inEnglish.Thetrigramsarerelatedtotaijiphilosophy,taijiquanandthewuxing,or"fiveelements".BaguaChineseCharactersChinesecharactersarelogogramscurrentlyusedinthewritingofChinese. Thereisageneralstandardizationofthevariousstylesofcalligraphyinthistradition.Bydintoftheir
5、widespreadcurrentuseinChina,andhistoricusethroughouttheSinosphere(汉文化圈),Chinesecharactersareamongthemostwidelyadoptedwritingsystemsintheworld.ChineseCharactersCalligraphyChinesecalligraphyisaformofcalligraphywidelypracticedandreveredinthesinosphere.Theyemphasizemotionandar
6、echargedwithdynamiclife. CalligraphyhasalsoledtothedevelopmentofmanyformsofartinChina,includingsealcarving,ornatepaperweights,andinkstones.CalligraphySealAsealisadeviceformakinganimpressioninwax,clay,paper,orsomeothermedium,includinganembossmentonpaper.Theoriginalpurposewa
7、stoauthenticateadocument,awrapperforonesuchasamodernenvelope,orthecoverofacontainerorpackageholdingvaluablesorotherobjects.SealThankyou!