《创意广告》PPT课件

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1、InitiativeAdvertisement创意广告Diana121313040011Origin“Advertise”comesfromLatin,whichmeans“shouthereandthere”.ItissaidthattheRomanbusinessmenhiredsomeonetoshoutinthestreet,whichcouldattractpeopletotheirshops.ThefirstadvertisingboardappearedinBroadway,NewYork.WhatisInitiativeads？Initiative

2、adsisaformofads，whichisfullofcreativity.Creativeadsareinitiatedtocreatesomeideasthatareusuallybeneficialtothesociety,canhelpthebusinessgrow,oraregoodfortheproductsell.Newspaper,PamphletCommodityStreet,BusInternet,TVWherecanWeSeeInitiativeAdvertisement？CreativeadsTypePublic–WelfareAdve

3、rtisementProductAdvertisementBrandadvertisingConceptadvertising笛子出品，敬请期待…TheTypeofCreativeAdvertisingStoryIntheformof…ExaggerationAssociationSurpriseIronyFunnyCharacteristicOriginalityArtistryInterestingPermeabilityLOGOAdvertisingCommentaryIonlyhaveeyesforyou.—PurewaterNobusinesstoosm

4、all,noproblemstoobig.—IBMHiringfemalesecretary:lookslikesubdebutante（n.妙龄少女）,thinkinglikeagrown（adj.成年的）man,handlesmatterslikematurelady,workslikeadonkey（n.驴子）!“AdvertisingCommentaryAdvertisingCommentaryAdvertisingCommentaryAtrafficsafetyadvertising-"pleaseremember,godisnotperfect,itp

5、reparedsparepartstoacar,buthumanhaveno.“Abeautysalonadvertising-"pleasedon'tchatupwithjustoutofthewoman,maybesheisyourgrandmother.“Letusenjoysomecreativeads!InitiativeadsLOGONestleCoffeeCatfoodadvertisingCatfoodadvertisingSavetheWildAnimalsBinboavodkaPesticideFordVolkswagenFederalEx

6、pressPostalServiceIfyoureallywanttotouchsomeone,sendthemaletter.TheendThankyou!