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1、VSHistoryLateststrategydynamic发展史新动态Glanzeestablishedin1978,thepredecessorisatownshipfeatherfactory(乡镇羽绒制厂),In1992,Glanzeboldintohomeappliances.Inthepast10years,Glanzemicrowaveovenstartingfromscratch,rapidfromChinatotheworldfirst.Inguangdongshunde,zhongshanGlanzehastheinternat
2、ionalleadingmicrowaveoven,airconditioningandsmallhomeappliance,researchandmanufacturecenterinChineseheadquartershas13subsidiaries(子公司)aroundthecountry,haveestablishedinmorethan60homesalesbranchandmarketingcenter,inHongKong,Seoul,NorthAmericahasoffices.Wal-martstoresinc.America
3、nretaillegendbyMr.SamWalton,foundedinArkansasin1962.Afterfortyyearsofdevelopment,wal-marthasbecomeAmerica'slargestprivateemployerandtheworld'slargestretailchainenterprise.Atpresent,thewal-martin15countriesworldwideover800storesopened,with53brandandemploysmorethan210millionpeop
4、leaweekwal-martcustomers,to2million.Theirbiggestincommon:cheap1.Glanzedevelopmenttoday,haveaconstanttheme-pricewarSmallprofitsandquickturnoveruinegoodsatreasonableprices,cheapandfineisalwaysglanzeshouldtrytopursuedirectionandhardeffortsgoal.薄利多销、货真价实、价廉物美永远是格兰仕要努力追求的方向和努力拼搏的目标
5、。2.Wal-MartStoreshave“thecheapest”commitment.TheyLeftnostoneunturneddistributionmethodsfromsources,marketingexpenses,administrativeexpensesandsavemoneyandsoonvariousaspects,andputsforward"everydayparity,consistent"slogan(它想尽一切办法从进货渠道、分销方式以及营销费用、行政开支等各方面节省资金,提出了“天天平价、始终如一”的口号),
6、andworkhardtoachievemorethanotherfirmsofcheapcommitment.Glanzewillletalllifeelectricalsupplyofresourcesintegration,restructuredintonewindustries.Newestablishedlifeapplianceindustrygrouplocationforthechampionsgroup,releasedits"totheoutsidethetwelfthfive-year-planoutlinefornatio
7、naleconomicandsocialdevelopmentofthePeople'sRepublicofChina"make7championsleaguegroupofstrategy.Wal-mart“One-stop“shoppingnewconcept;“一站式”购物理念Subdividemarketuniversalcoverage;细分市场全面覆盖Logisticsandsupplychainmanagement;物流与供应链管理Reducecostseriesmethodsintheapplicationoflogisticsdi
8、stributioncenter.降低成本系列方法在物流配送中心的应用Porter'sFive-ForcesModelBa