房地产营销咨询工具集(英友咨询)46页

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1、Inter-21英友咨询五种力量模型...................................................................................................................1利益相关者分析...............................................................................................................3雷达图..........................

2、.....................................................................................................5公司业务组合矩阵...........................................................................................................9内部环境--SWOT分析法...................................................

3、...........................................11市场营销4PS-4CS--4RS................................................................................................12产品生命周期战略.........................................................................................................14产品组合策略..

4、...............................................................................................................17服务营销.........................................................................................................................18关系营销......................................

5、...................................................................................20价格敏感性测试法.........................................................................................................23客户关系管理............................................................................

6、.....................................24绿色营销.........................................................................................................................27马尔科夫转移矩阵法.....................................................................................................29品牌策略

7、.........................................................................................................................30网络营销.........................................................................................................................32整合营销............................

8、..........................