消费者对智能联网汽车的接受度报告英文版

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1、Connectedcars.Disconnectedowners.Fouropportunitiestoengagedrivers.8,500interviews20+leadingcarbrands13countries1insightfulstudyThebillion-dollarquestionAutobrandshaveinvestedandcontinueTurninginsightsintoopportunitytospendbillionsdevelopingconnectedWeconductedanewstudytoexplorethecarf

2、eaturesinanattempttogainattitudesandpurchasebehaviourofmorecompetitiveadvantage.Butisthismoneythan8,500connectedcarownersacrosswellspent?Istheinvestmentpayingoff?Europe,NorthAmericaandChina.That’saquestionwewantedtoanswer.Whatwediscoveredwasbothastartlingpictureofconsumerindifferencea

3、ndahugeopportunityforgrowth.FailedconnectionWeuncoveredasizeabledisconnectbetweenconnectedcarownersandthe47%benefitsofusingthetechnology.Manywereunawareofitsexistence.Othersdidn’ttrustit,whileasignificant numberofconnectedcarowners don’tevenknowfailedtoseehowitcouldbenefittheirthatthe

4、features theyhavemeanitiseverydaylives.Wediscoveredremarkablyclassedasaconnectedcar.differentattitudesandresultsinChina.Real-worldopportunityWeidentifiedtheneedtorelateIt’sagreatopportunitytogainconnectedcartechnologyfromthedigitalcompetitiveadvantagebybeingworldintothelivesofconsumer

5、sintheamongthefirsttorectifyanreal-worldatkeymomentsinthedrivingindustry-wideweakness.experience.‘Howdoesitworkandhowwillitbenefitme?’arethequestionsautobrandsmustanswer.Therearefourkeyareasmanufacturersshouldbeaddressingtoengagedriverswiththetechinthecarstheymake.Therelevance1ofrelev

6、anceKeepitrealOurstudyidentifiedthekeypurchasingInsighttoopportunityconsiderationsofnewornearlynewManufacturersneedtoshowthecars. Safety(47%)andfueleconomylinkbetweenconnectivity–collision(42%)weretwoofthemostpopular,avoidance,weatherreports,saferroutewithconnectivitylaggingwelldownth

7、eplanning–andthereal-worldbenefits-listatjust11%.fueleconomy,shorterjourneytimesandmoreefficientdrivingstyles.Relatingcartechtothemostpopularpurchasingconsiderationsatkeymomentsturnsitfroma‘nicetohave’intoa‘musthave’.Keypurchaseconsiderations47%42%38%34%11%SafetyFueleconomyBrandimageE

8、xteri