旅游地产-山东省滨海旅游度假规划

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1、山东省滨海旅游度假规划目录                                                      第一章山东省沿海地区概况                   1.1  背景介绍                                  1 1.2  关注海岸线                            3 1.3  主要问题                                  5 1.4  支持旅游开发                 

2、        6 1.5  项目设计和框架                          7 1.6  项目工作方式                            10第二章开发目标与政策  2.1  山东省旅游总体规划的政策和目标              112.2  目标的目的                            112.3  政策介绍                                  112.4  开发目标                       

3、       122.5  当前目标                                122.6  政策目标                                132.7  具体政策与目标                              132.8  旅游政策                                  152.9  山东省旅游局的作用                        162.10 业务范围                       

4、           162.11 私人投资的作用                              192.12 结论                                      20第三章S.W.O.T分析3.1 引言                                 213.2 优势                                 213.3 劣势                                 243.4机遇            

5、                      283.5 威胁                                  313.6 小结                                  32第四章旅游资源、产品、设施与服务4.1自然旅游资源                            344.2 人文旅游资源                            374.3 观光旅游产品                            414.4  度假旅游产品  

6、                       484.5 城市旅游产品                          4968山东省滨海旅游度假规划4.6 专项旅游产品                            514.7 住宿设施                                534.8 旅游服务                                56第五章市场分析、市场预测与营销战略5.1 全球旅游发展趋势                          5

7、85.2 中国旅游发展趋势                          605.3  山东及其沿海地区旅游发展趋势                    635.4  山东省沿海地区旅游发展趋势分析            695.5  山东海滨的市场定位                        745.6  战略目标                                775.7  旅游人数接待目标及预测                      805.8  形象设计与品牌打造   

8、                     875.9  销售渠道                                915.10 价格                                      965.11 营销与促销战略指导                        975.12  优先旅游开发区营销战略                      1105.13  五年营销与促销