轮胎产品的组织营销策略探析

轮胎产品的组织营销策略探析

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时间:2019-05-13

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1、安徽大学硕士学位论文轮胎产品的组织营销策略探析姓名:庄苏桔申请学位级别:硕士专业:企业管理指导教师:李开20070401统的分析了佳通的组织营销和营销过程管理的现状及其优势、弱势;第六章是对轮胎企业组织营销的思考,提出对轮胎产品的组织营销组合和过程管理的建议。本文希望通过对轮胎产品组织营销策略的尝试性研究,充实轮胎行业的组织营销理论,并对中国轮胎企业的组织营销管理实践起到一定的参考作用。关键词:轮胎产品;组织营销;营销组合;过程管理ⅡAbstractTireindustryistherapidgrowthindustryin

2、China.NowChina'stireoutputintheUnitedStates,Japan,rankin啷thirdintheworld,isabigfireStates.Inrecentyears,withChina’Shighways,cars,thetransportsectordevelopmentandthepeople’Slivingstandardcontinuestoimprove,Automobiletires,especiallythedevelopmentofradialtiresquickly

3、,Loadthemall-steelradialtireinpreviousyearsthegrowthrateisabove50%semi-steelradialtireintheannualgrowthrateofover20%.Firsthalfof2006,China'sGDPreached9.1443triHionYuan,anincreaseof10.9%.mSis1995,thefastestgrowth,thesecondquarterisnowatan113%.However.the”1lthFive-Ye

4、arP1姐”pedod,China'stireindustrydevelopment,itisatahigherstartingpoint.theyarcfacingmorechallenges,expandingproductioncapacity,marketcompetitionandmotivation,lackofenergyresouIv’七S,theintematioIlalenvironmentuncertainfactorssuchasincreasingcontradictionsanddifficult

5、ies.weneedtofaceandovercomethetireenterprises,thedevelopmentisagoodperiod,willfacencwandseverechallengesandtests.Inthecurrentglobalization,supercompetitiveand由manlicenvironmentofthecharacteristicsoftheenvironment,notonlythecompetitivenatttreandtherulesofcompetition

6、intheeventofchanges,n哪competitionandnewblueprintfortheSUCCesSofthelawwillcontinuetoemerge.Andtherolesofcustomersafeundergoingfundamentalchanges.Acustomer-ccntricerahasarrived.Throughmarketingactivitiestoachievebettercustomervalueandenterprisevalueoftheunity,b∞omebu

7、sinesspracticeofthemoment.Foralongtimenow,peoplehaveatendencytomarketingconc目'nsfocusontheconsumermarket.Currently,thegeneraltheoryofmarketingresearchandpractice,especiallyintheconsunlergoodsmarketresearchandpracticehavebeenanunprecedenteddevelopment,Butontheorgani

8、zationofdomesticmarketingresearchandpracticeseemspale.Infact,alongwitheconomicdevelopmentandeconomicglobalizationaredeepeningandgrowingmarketorga

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