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1、摘要随着社会化大生产及专业化分工的不断发展,城市化的快速推进,人们生活水平的不断提高,工作的高效率、生活的快节奏不知不觉中改变着人们传统的饮食观念和就餐习惯。快餐业作为一个产业应运而生!现代中国快餐不断发展壮大,在人们的生活中起着越来越重要的作用。总体来说,现代中国快餐的发展历程经历了萌芽期、调整期和成长期,目前,以北京为代表的发达地区快餐业开始进入黄金时期。全球华人的餐饮连锁企业——真功夫餐饮管理有限公司,成立于1994年,现直营店数300多家,是中国直营店数最多、规模最大的中式快餐连锁企业。如今,在愈演愈烈的快餐行业竞争中,订餐配送成为了快餐利润新的增长点。真功夫在全国
2、拥有华南、华东、华北三大后勤中心,总占地面积42704平方米,负责所有餐厅的采购、加工与配送。本文运用物流配送相关理论,结合广州真功夫餐厅,对广州餐饮企业和订餐配送的现状及对广州真功夫餐厅优化订餐配送的优势、劣势、机遇和威胁进行简要分析,突出广州真功夫餐厅优化订餐配送是可行并符合社会发展趋势,进而提出广州真功夫餐厅优化订餐配送可执行的建议。关键词:餐饮,配送,真功夫本设计(论文)题目来源于:自选(企业实际)。AbstractWiththelarge-scalesocializedproductionandthecontinuousdevelopmentofspecializ
3、ation,urbanization,rapidprogress,thecontinuousimprovementoflivingstandards,workefficiency,fast-pacedlife,peopleunconsciouslychangingtheconceptofthetraditionaldietsanddininghabits.Fastfoodindustryemergedasanindustry.ModernChinesefastfoodhasgrowninstrength,inpeople'slivesareplayinganincreasi
4、nglyimportantrole.Overall,thecourseofdevelopmentofmodernChinahasexperiencedfastinitialstage,adjustmentandgrowth,currentlyinBeijingastherepresentativeofthedevelopedregionsenteredthegoldenageoffast-foodindustry.GlobalChineserestaurantchain-realkungfuRestaurantManagementCo.,Ltd.,foundedin1994
5、,nownumbermorethan300directsalesstoresisthelargestnumberofdirectsalesstoresinChina,thelargestChinesefastfoodchain.Now,intheincreasinglyfiercecompetitioninthefastfoodindustry,orderingfastfooddistributionhasbecomeanewprofitgrowthpoint.RealskillsinthecountryfromSouthChina,EastChina,northChina
6、logisticscenter,withatotalareaof42,704squaremeters,isresponsibleforallrestaurantpurchases,processinganddistribution.Inthispaper,thetheoryoflogisticsanddistribution,realskilltorestaurantsinGuangzhou,theGuangzhoufooddistributionbusinessandorderingstatusquoandtherealskilltorestaurantsinGuangz
7、houoptimalorderingdistributionofstrengths,weaknesses,opportunitiesandthreatsinabriefanalysis,highlightingrealskilltorestaurantsinGuangzhouoptimizedorderingdeliveryisfeasibleandinlinewithsocialtrends,andtomakereservations,pleaseGuangzhourealskilltooptimizedistr