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ID:36573127
大小:3.38 MB
页数:46页
时间:2019-05-12
《安徽少儿期刊出版现状及发展策略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、安徽大学硕士学位论文安徽少儿期刊出版现状及发展策略研究姓名:刘欢申请学位级别:硕士专业:新闻学指导教师:刘洪权201205摘要少年儿童是祖国的未来,是民族的希望。少儿期刊在少年儿童的成长过程中发挥了不可替代的重要作用,伴随着少年儿童身心的健康成长,满足了少年儿童在精神层面的需求。目前,国内少儿期刊市场的发展态势良好,期刊种类丰富、销量可观且树立起了不少品牌期刊。本文试图以国内少儿期刊发展的大环境为研究背景,选取了省级少儿期刊作为研究对象,不同于以往总是从少儿期刊行业宏观角度出发的研究方向。作者认为由点及面的研究方式更具有针对性和实际的指
2、导作用。首先,通过调研了解安徽少儿期刊的行业内部情况、市场规模及读者阅读情况,分析出安徽少儿期刊市场的总体发展概况;然后,挑选出安徽少儿期刊市场中两份较具代表性和知名度的期刊,分别与省级具有代表性的少儿期刊和国内畅销少儿期刊进行横向和纵向对比。先与省级少儿期刊横向对比,找出安徽少儿期刊与其异同,再将安徽少儿期刊与国内畅销少儿期刊纵向比较,对比出存在的差距。综合两次的对比结果,分析出省级少儿期刊的共同问题及成因;最后,针对共同问题提出具体的应对策略。这样不仅对安徽少儿期刊市场的发展有指导作用,还能对同等发展水平的省级少儿期刊有借鉴价值。关
3、键词:少儿期刊;阅读需求;新媒体;营销策略AbstractChildrenareournation’Shopeandfuture.children’Speriodicalsareplayedanirreplaceableroleinthegrowthprocessofchildren.Italongwiththephysicalandmentalgrowthofchildrenandmeetthereadingneedsofthechildren.Atpresent,thedevelopmentofdomesticchildren’Sp
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