基于顾客价值的水钢销售公司价值链管理研究

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1、西南交通大学硕士学位论文基于顾客价值的水钢销售公司价值链管理研究姓名：张刚强申请学位级别：硕士专业：工商管理指导教师：赵冬梅20080901西南交通大学硕士研究生学位论文第1I页AbstractInrecentyears，despiteannualsalesofwatersalesgrowingsalesofconsecutivegrowth，bmprofitshavecontinuedtodrop，theexistenceoftheriskofloss，survivalanddevelopmentoftheincreasinglynarrowspace，tocreateandmaintain

2、competitiveadvantagesaresteelsalescompanyofwaterThemostimportantissue．Valuechainmanagementisthinkingonthecompetitiveadvantagesofaneffectivetool，istoestablishlong—termcompetitiveadvantageofenterprisesanewmanagementmodel，thecompetitivenessofthesteelcompaniesaremarketingvaluechainaroundthecompetition．T

3、herefore，fromtheperspectiveofcustomervalueanalysis，optimization，constructionofwaterSteelGroupmarketingresearchvaluechainmanagementisofpracticalsignificance．Amongthemaintasksareasfollows：1．Describedindetailthevaluechainofactivitiesrelatedtotheconcept，discussedthecharacteristicsofthevaluechainmanageme

4、ntandvaluechainoptimizationandevaluationmethodsintroducedthetheoryofcustomersatisfaction，customerloyaltyandcustomerlifetimevaluetheorytheory,discussesthevalueofcustomervalueTheimpactofchaineffect．2．OnwaterandwaterSteelGroupsalesofthecompany'sbasicsituation．analysisofthewatersteelsalescompanyinthefac

5、eoftheexternalenvironmentonthecompany’Sproducts，channels，thestatusofservicesvaluechainthroughthemeeting，magazines，website，visitLearning，industryreports，andothersecond-handinformationontheanalysis，summarize，review，adetailedanalysisofthecurrentwatersalesvaluechainmanagementexistingproblems．3．Thecustom

6、ervaluethroughthemainfactors(product-relatedelements，transmission-relatedelements，brandandimageelements，andthevalueofelements)foranalysisandcombinationofclassicalmarketing4P’basedonwatersalesofthecompany’Smarketing，marketingvaluechaindecompositionFortheValHechain，valuechainchannels，thethreemainservi

7、cesvaluechainvaluechain，valuechainbasedonthetheoryofbuilding，fromthecompany'ssteelsalestothevalLiechaintobuild．西南交通大学硕士研究生学位论文第1II页4．Fromthelocalbuildinggoodcorporateculture，enhancetrainingandlearning